“New York City is using poetry to boost traffic safety. The city is installing 200 colorful 8-inch square signs featuring haiku about safety at cultural spots, schools, and high accident areas. In an age when many messages compete for attention, officials hope that ones such as
‘Oncoming cars rush
‘Each a 3 ton bullet
‘And you, flesh and bone’
“will encourage pedestrians to exercise caution.”
“ ‘What we’ve learned that is that the more innovative the message and with a little bit of humor, or something a little off beat, is much more effective form of communication,’ Transportation Commissioner Janette Sadik-Khan said.”
Reminds me of my October post on traffic mimes in Caracas. Remember? There’s something delightfully incongrous about traffic adminsitrators being the ones, out of all possible professions, to use mimes and haiku to further their work objectives.
But maybe I don’t know much about traffic administrators.