I’m looking forward to the farmers market season, and I’m not the only one. More and more consumers are demanding really fresh food. Fortunately, farmers are increasingly creative about getting that fresh food to consumers.
Now farmers markets are going online. I learned about this via the Christian Science Monitor, which points to an article by Katherine Gustafson for YES! magazine.
Gustafson writes that small producers are using the Internet more.
“Smart use of the Web,” she writes, “can shift the focus of food retail away from industrial suppliers and toward those in the position to offer on-demand delivery of the freshest food around. …
“One example I found particularly inspiring was the Farmers Fresh Market program run by the Foothills Connect Business and Technology Center in Rutherfordton, N.C.
“The organization created a proprietary online system to allow individuals and businesses in nearby cities to order fresh produce from growers local to Rutherfordton. In many cases, the growers pick the food the same day the buyers receive it.”
What’s not to love? Read more.
Photograph: Jonathan Ernst/Reuters/file
