The Telegraph notes how advertisers have been turning to classic poets to sell products.
Charlotte Runcie gives this example: “The new ad for the iPad Air features a voiceover from Robin Williams in his Whitman-toting Dead Poets Society incarnation. The Whitman extract in question is from Leaves of Grass:
“O me! O life!… of the questions of these recurring;
“Of the endless trains of the faithless—of cities fill’d with the foolish
“… Answer.
“That you are here—that life exists and identity,
“That the powerful play goes on, and you may contribute a verse.”
Here’s another: “Levi’s chose an extract from A Midsummer Night’s Dream to reboot their advertising campaign for 501 jeans in 2005.
“The magical fairy forest became downtown LA, with Bottom – played by Joshua Alba – getting grabbed by a member of a nearby gang, who exclaims: ‘Oh Bottom, thou art changed! What do I see on thee?’ At this point in the play, Bottom has grown donkey ears. In the advert, he has bought new jeans.
“Then fairy queen Titania arrives, and says:
“Mine ear is much enamoured of thy note;
“So is mine eye enthralled to thy shape…” More.
All good fun. But I think companies should reach out to contemporary poets the way Ford once reached out to poet Marianne Moore. It would be a good way for poets to earn a little money doing what they love. Then again, companies may prefer the “free” aspect of dead poets.
Suzanne's Mom's Blog 
I’d prefer they used modern poets too but for a far more selfish reason. DPS was released in my last year of highschool and it turned out to influence my career choice. The poem and it’s delivery are inspiring but I’d rather it wasn’t used it to promote a product
I wonder how many career choices were influenced by The Dead Poets Society. People say it was based on a school in my town. By that way, you are now entered in the drawing for the $100 Luna and Stella gift certificate, per my recent 1000th post. (I wonder if I should write a poem to announce the winner.)
I would like to see poets earn money for their poems. I’ve been told Mary Oliver and Billy Collins are the only two living poets who actually could live from their poetry (royalties, appearances, fees). But once poetry becomes something used to sell a product, is it still poetry? What happens to it after it becomes an advertising jingle?
After DPS, a group of my friends starting meeting once a month to read poetry. We all brought and read poems (not our own, although some of us were writing poetry. The idea was to read historical or contemporary poetry). We called it the WS society, which could have alluded to one of my favorite poets, WS Merwin, but actually it was an irreverent acronym. We each recited Written Sh–.
How interesting! You share a bond with reader Sterling Hurley, who also was greatly influenced by the movie “Dead Poets Society.” I love that I have several poets who pop in to this blog.