Whatever works.
Curator Scott Stulen pays attention to what attracts people. At the avant garde Walker Museum in Minneapolis, he actually tapped the popularity of cat videos — and created a mini sensation.
Now at the Indianapolis Museum of Art, Stulen is curator of the visitor experience.
Writes David Lindquist at the Indy Star, “Newly hired as the first-ever curator of audience experiences and performance at the Indianapolis Museum of Art, Stulen’s assignment is to attract people to the museum’s galleries as well as 100 Acres art and nature park, Tobias Theater, outdoor amphitheater and Lilly House and gardens.
“He comes from the Walker Art Center in Minneapolis, where his track record includes the surprise success of the Internet Cat Video Festival, which brought 10,000 people together in a field in 2012 and then 11,000 paying customers at the 2013 Minnesota State Fair. …
“The cat video festival debuted at Open Field, a space adjacent to the Walker where Stulen co-developed projects with the museum, independent artists and the public.
“ ‘We had the ability to do more experimental programs that didn’t make as much sense inside the museum, and had a lot more creative freedom,’ he said.” More here.
2013 Internet Cat Video Festival at the Minnesota State Fair.
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