Suzanne's Mom's Blog

A new craze in China shows a revealing side of the natural character, including the determination to find online fun that no government could possibly object to. In fact, I can’t imagine anyone objecting — unless the fad were to lead to depletion of the planet’s succulent plants.

Rebecca Tan writes at the Washington Post, “There’s a group of burgeoning new stars on China’s live-streaming scene. They’re painfully photogenic, diverse in age and origin, and offer up vividly different performances as the seasons change.

“Succulents.

“The thick, fleshy plants have been growing in popularity in China for nearly a decade, but only recently collided with live-streaming in e-commerce, a $60 billion industry that got a massive boost during the pandemic. Hundreds of thousands of people are logging on daily to admire these vegetating celebrities, oohing as chattering hosts turn and twirl them around, showing off blushes of new color, entire centimeters of growth, or — what a treat! — some velvety new leaves.

“ ‘For me, it’s a must-watch every day. I can’t not watch it, I’ll feel like I’m missing something,’ said Yang Weichun, 39, of Zhejiang province. Before live-streaming drew her into a passion for succulents, or ‘duorou’ in Chinese, her phone used to be filled with pictures of her two sons, 13 and 16. Now, her phone has space only for pictures and videos of her several hundred plants, which she scrolls through daily to feel at peace. Unlike teenage boys, she noted, succulents never throw tantrums.

“ ‘My sons say, “mom is silly to buy so many succulents, what is it for?” But when I look at my succulents, these useless things, I feel really happy,’ said Yang, a business executive with 14-hour work days. ‘It’s like unconditional love.’

“Yang is a top client at Gumupai Succulents — one of the many succulent nurseries in the mountainous region of southwest China run by 30-somethings fleeing their former lives in cramped cities. Equipped with selfie sticks and ring lights, these online-only merchants are part of what Chinese media calls ‘new farmers.’

“A former fruit-peddler who auctions off fruit online as ‘Brother Pomegranate‘ garnered 7 million fans. A once-struggling beekeeper found riches through Douyin, the Chinese version of TikTok.

“Succulent sellers have found their success through live-streaming, described by Forbes as ‘the Home Shopping Network, but with charismatic, trendy anchors.’ On platforms like Taobao Live, sellers host videos that last 16 hours a day or more, blurring the lines between commerce, entertainment, and social media.

“Jialu Shan, an economist who studies China’s digital market at the International Institute for Management Development, said live-streaming caught on because it cut out the middleman between buyer and seller, offering more transparency and intimacy in a country often short of both. Instead of relying on Photoshopped or filtered images, buyers can examine products in real time, pose questions to sellers and swap notes with other users. …

“In China, home to nearly 1 billion Internet users, there are some unique outgrowths to traditional plant-rearing.

“Demand is on the rise for ‘succulent fostering,’ merchants say. A growing number of (wealthy) clients want to own succulents but aren’t in a rush to get them right away — or ever, actually. They prefer to outsource the parenting part of plant parenthood, content with watching their wards grow through pictures, videos or maybe the occasional visit.

“According to state-run broadcaster CCTV, more than 80 percent of succulent sellers now provide fostering. One seller told local media that when he started fostering mid-pandemic, he only wanted to take care of a few succulents on behalf of friends in hotter places. Now, he has 5 acres of land and 270,000 foster plants. A 37-year-old seller from Yunnan, who asked to be identified by her live-streaming name Queen of the Strange Flower, said she has 600 clients who have left plants under her care — some for as long as four years. …

“Yang is Gumupai’s biggest foster client, with hundreds of succulents under their care. She wants eventually to retrieve all her dourou — she recently bought a house with a large garden expressly for this purpose, she said — but she’s in no rush. She’s working toward retiring at age 50, at which point, her succulent-rearing skills will be more up-to-mark, she said. And in the meantime, she can see her plants whenever she wants, a collection of pin-sharp pixels on her phone screen.

“ ‘In the past, I wanted to travel and see all of China’s grand rivers and mountains. Now, I don’t have any of that desire at all,’ Yang said. ‘I just want to be in my garden, raising my succulents — just that simple.’ “

More at the Post, here.

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