Photo: Sarah Rose Sharp/Hyperallergic.
Hallmark’s “Oscar Mayer Wienermobile” Christmas ornament from 2001.
As Christmas approaches, I usually write something about traditional Christmas ornaments or handmade ornaments with special meaning for me.
In today’s article, we learn about Hallmark items that are a bit less traditional. Just as dictionaries choose new words each year to add to their new editions (eg, rewild for “return to a natural state” or smishing for “sending text messages to trick someone into giving away personal information”), Hallmark liked to identify cultural touchstones to make into Christmas ornaments.
Hyperallergic‘s Sarah Rose Sharp wrote skeptically about the Hallmark decorations exhibited in a 2022 show at the Henry Ford Museum.
“Christmas is an occasion for many, especially in the United States, to engage in a series of depraved practices — from overwhelming our aural space with relentless Christmas music and offering free holiday parking in shopping districts to sending photo cards that insincerely highlight family accomplishments. …
“At Detroit’s Henry Ford Museum of American Innovation, an exhibition [celebrates] decorating the Christmas tree. Miniature Moments: A Journey Through Hallmark Keepsake Ornaments features an impressive 7,000 ornaments that range from traditional spheres and bulbs to admittedly weird baubles honoring an Oscar Mayer weiner, The Twilight Zone, a 2009 Jonas Brothers moment, and yes, Michael Scott from The Office.
“The Christmas tree, at least as recognizable in its modern conception, is credited to 16th-century Germany. Certainly, the practice of holiday decoration utilizing evergreen boughs — not to mention literal tree worship — predates this, but as far as the practice of kidnapping trees from their natural environment, dragging them into our homes, and dressing them up in lights and tiny objects, that’s all Germany. The holiday trend became more widespread through the marriage of Prince Albert of Saxe-Coburg and Gotha to Queen Victoria, which brought the tradition to England. …
“Hallmark, having already established an empire built on greeting cards, broke out in a bold and definitive new direction in 1973, launching its annual series of keepsake ornaments that would go on to become a fixture of American Christmastime. The series was discontinued in 2009, and in 2019, the Henry Ford Museum announced its acquisition. [The exhibition shows] an overall shift from very traditional, Christmas-oriented ornaments in the ’70s and ’80s to more pop-culture and personality-reflecting trends from the ’90s onward.
“ ‘There are some things that perhaps 40 years ago we wouldn’t have thought of as appropriate Christmas ornaments to appear on people’s trees,’ curator Jeanine Head Miller, who oversaw the acquisition and installation of the monumental collection, told Hyperallergic. ‘Christmas tree decorating has become more about personal identity and self expression now, as opposed to more traditional Christmas tree decorating. So, people choose things to put on a tree that reflect their interests, or even their personal experiences.’
“Certainly, there are many ornaments that would make no sense without some context — from a Star Wars Imperial AT-AT Walker about to be felled by a rebel Snowspeeder, to Indiana Jones poised to replace a golden idol with a bag of carefully weighted sand.
“Perhaps even stranger are those pop culture figures that have been adapted to the Christmas context. This is at least marginally on brand for characters like the Peanuts, who famously star in a series of beloved and confoundingly depressing holiday specials, and more of a stretch with, say, an ornament of Pixar’s WALL-E, wrapped in a string of seasonal lights.
“ ‘One of the ornaments that’s the hardest to find, so it’s very popular, is Cousin Eddie’s RV from National Lampoon’s Christmas Vacation,’ said Head Miller. Naturally, one does not immediately think of hanging a rusty RV on the Christmas tree, but that just goes to show you how eclectic and odd some of the Hallmark ornaments can be — even though a huge majority of them are fairly sentimental and nostalgic. …
“Then there’s stuff like the bear. It appears to be a reference to Steiff stuffed animals on wheels, which were apparently all the rage in 1904. … Hilariously and with no additional context, the bear ornament is labeled ‘Son.’ …
“And don’t even get me started on an ornament of Ralphie in his pink rabbit sleeper, instantly recognizable as a moment from the iconic 1983 holiday film A Christmas Story — but utterly confusing when taken out of context as a small, unhappy child in a pink rabbit costume hanging on a Christmas tree. …
“These Hallmark ornaments touch people, as is obvious during a visit to the exhibition, which finds visitors of all ages and types pointing to this or that on the wall, exclaiming in recognition. It’s always lovely to see folks bask in the collective glow of shared culture.
“From an outsider perspective, it is a wild mish-mosh of insane symbols and signifiers — which is actually wonderful in its own, secular way.”
More at Hyperallergic, here.
Suzanne's Mom's Blog 