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Posts Tagged ‘social media’

Gaia Pianigiani wrote recently at the NY Times about an effort by new residents of a town in Italy to get to know neighbors through social media.

“When Laurell Boyers, 34, and her husband, Federico Bastiani, 37, moved in together in Bologna in 2012, they did not know any of their neighbors. It was a lonely feeling. …

“So Mr. Bastiani took a chance and posted a flier along his street, Via Fondazza, explaining that he had created a closed group on Facebook just for the people who lived there. He was merely looking to make some new friends.

“In three or four days, the group had about 20 followers. Almost two years later, the residents say, walking along Via Fondazza does not feel like strolling in a big city neighborhood anymore. Rather, it is more like exploring a small town, where everyone knows one another, as the group now has 1,100 members.

“The idea, Italy’s first ‘social street,’ has been such a success that it has caught on beyond Bologna and the narrow confines of Via Fondazza. There are 393 social streets in Europe, Brazil and New Zealand, inspired by Mr. Bastiani’s idea, according to the Social Street Italia website, which was created out of the Facebook group to help others replicate the project.”

The original meet-and-greet concept has evolved into neighbors helping neighbors in many ways.

“A few months back, Caterina Salvadori, a screenwriter and filmmaker who moved to Via Fondazza last March, posted on Facebook that her sink was clogged. Within five minutes, she said, she had three different messages.

“One neighbor offered a plunger, then another a more efficient plunger, and a third offered to unblock the sink himself. …

“Nothing comes at a cost in the Via Fondazza group. Some of the community’s facilities are donated, but most of the benefits stem from the members’ willingness to help, share and live better.” More here.

Photo: Nadia Shira Cohen/New York Times
Residents of Via Fondazza in Bologna, Italy, at a neighborhood bar. The street’s Facebook page has grown to 1,100 members.

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Did you ever have a secret language?

I spoke a lot of Goose Latin when I was about 10. (How-fow do-foo you-foo spee-feak goo-foose La-fa-ti-fin? Tha-fat i-fis my-fi se-fee-cre-fet.) I don’t think my mother had much trouble cracking the code.

I have always been interested in how people disguise what they are really thinking when they speak, and I once made a video about having an extremely polite tea with someone I didn’t like, using a voiceover for my true thoughts.

A more serious reason for speaking in code was described in a Boston Globe article by Joshua J. Friedman last month.

“To communicate while living under an authoritarian regime requires a special sort of linguistic creativity. As a new paper by Nassima Neggaz in the journal Language, Discourse & Society reports, one solution that Syrians have found is to speak in codes. …

“Neggaz interviewed approximately 20 members of several close groups of relatives and university friends in Homs, Hama, and Damascus about the codes they used between 1980 and 2011. She found that members of one group, to speak of someone who was hiding from the regime, would say that the person was ‘sick,’ mardan. Members of another group would say that he was ‘studying’ (‘am yadruss) or that he was ‘taking exams’ (‘andu fhussat).

“To describe someone who was being detained or who was in jail, it was common to say that this person was ‘at his aunt’s house’ (huwa fi bayt khaltu). To suggest that a person was an informer, some speakers would say khattu heluw: ‘His handwriting is beautiful.’ ” More here.

Image: Christoph Niemann for Time, content.time.co

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Photo: Ashley Foughty, via Associated Press. Foughty spotted the renegade Rusty in Washington’s Adams Morgan neighborhood, and twitter did the rest.

Ashley Foughty uses social media.  And a good thing, too. If she hadn’t responded to the zoo’s call for help finding an escaped red panda, who knows what might have happened.

Trip Gabriel writes at the NY Times, “Rusty the red panda, who disappeared from the National Zoo, hijacked the news cycle on Monday.

“To help find Rusty, a raccoon-size mammal with a striped tail and moon-shaped face, the zoo turned to social media, and suddenly half of official Washington broke from Serious Events to tune in to the saga of the runaway panda.

“On Twitter and Facebook, the hunt for 11-month-old Rusty … exploded in a mix of concern, humor. …

“ ‘Rusty the Red Panda eats shoots and leaves,’ Jake Tapper, CNN’s chief Washington correspondent, filed to Twitter. …

“The zoo announced Rusty’s disappearance to its thousands of Twitter followers in a message at 11:51 a.m, which was retweeted nearly 3,000 times in an hour. …

“At midday, mentions of ‘Rusty’ on Twitter nearly equaled those of ‘Obama.’ ….

“ ‘Edward Snowden and Rusty the red panda relaxing on a Havana beach,’ wrote J. D. Ross, a communications director at Syracuse University, referring to the American security contractor wanted on spying charges. …

“Once again, social media proved to be a powerful dragnet. Around 1:15 p.m., a Washingtonian posted a picture on Twitter of Rusty in a patch of weeds in the Adams Morgan district, not far from the 163-acre zoo.”

Read what happened next. Note to all escaped zoo animals: Twitter will find you.

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I’m learning about cash mobs and how they are used to help small businesses and promote economic development.

I like that it’s kind of a surprise for the business. The town selects a shop for some policy reason like wanting to revitalize a particular part of town or to encourage a promising entrepreneur. It promotes the business for a cash-mob day and encourages local folks to spend some money. People do because it’s fun, and because they, too, want to help.

“A cash mob works like this,” writes the Globe. “City officials, civic groups, or individuals use social media, blogs, and e-mail to spread the word about the event. As @Lowellcashmob tweeted this week, ‘Infusing revenue into Lowell businesses, you never know where the cash mob will strike!’ …

“Merchants do not run them, but are selected for a ‘hit.’ Participants are encouraged to spend $10 to $20. There often aren’t any discounts or incentives — it’s less about nabbing a Black Friday bargain and more about sharing the wealth.” More here.

Got me thinking. How else could this work? Could the town choose a local blood bank for a cash-mob day? How about a “paint the youth center” day? Or a day to buy something at the Pirate Supply Store to support the tutoring program? Would people think that was fun, too?


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