Well, this is a new one on me: a bookstore that sells only one title at a time.
Amy X. Wang reports at a website called Quartz that in September 2014, “Yoshiyuki Morioka, a bookseller who had been running a store in Tokyo, Japan, for 10 years, had a curious thought. Lots of customers, it seemed, dropped in during book launches and other events to buy the same title; others often appeared overwhelmed by all the extra variety. So why not start a bookstore that only sold one book at a time?
“Now, Morioka Shoten — Morioka’s new venture that threw open its doors in Tokyo’s trendy Ginza shopping district in May 2015 — operates around that very principle. The store stocks multiple copies of only one carefully selected tome each week …
“Takram, the design engineering firm that helped Morioka put together the look of his new store, says the experience highlights ‘the importance of a physical venue in the era of digital reading.’
“Books that have been displayed so far include Swedish-Finnish author Tove Jansson’s The True Deceiver, Hans Christian Andersen’s Fairy Tales, and works from well-known Japanese writers like Mimei Ogawa and Akito Akagi. Each title is displayed for six days in a row—Tuesday to Sunday—and then swapped out for a new book.
“And things are going quite well at the quiet little store. According to Morioka, Morioka Shoten has sold more than 2,000 works since it opened. Proof, then, that readers seeking deep, personal relationships with physical books are still around across the world.” More here.
You know, that last sentence strikes a chord. I was just explaining to a friend today how this blog resulted from my daughter asking if I would apply my love of blogging to support the vibe of the jewelry company she founded, which emphasizes deep, personal relationships.
If you’ve never clicked on the Luna & Stella site (or even if you have), please do now. Suzanne and Erik have posted a steady stream of new birthstone-jewelry designs and charms over the five years I’ve been blogging. Each one is full of meaning.
Photo: Takram/Miyuki Kaneko
The one-room bookstore Morioka Shoten in Tokyo