Suzanne's Mom's Blog

Photo: KerryCan/Etsy
Online markets like Etsy and Amazon currently rely on fossil fuels for deliveries, which is why Etsy is leading the way in addressing climate effects.

I’m happy to see that more individuals and organizations are taking action against the climate crisis. In this story it’s Etsy, the site where many people sell handcrafts. (I hope you have checked out blogger KerryCan’s gorgeous vintage linens there.)

As Emily Dreyfuss wrote in February at Wired magazine, the online market favored by “indie makers” is working toward a carbon neutral future.

“Tomorrow, all the carbon emissions spewed into the atmosphere from US ecommerce deliveries — some 55,000 metric tons of CO2, by one estimate, from trucks and planes shipping packages across the country — will be neutralized.

“It’s all thanks to Etsy, the global online market for indie makers, which is picking up the tab on high-quality carbon offsets for itself as well as its competitors on Thursday. Etsy’s largesse ends after tomorrow, but it will continue to offset its own carbon footprint going forward, becoming the first ecommerce company to completely offset all its emissions generated from shipping.

“Etsy estimates that doing so will cost less than a penny per package — less than $1 million for the year. The company made more than $200 million in just the last quarter of 2018. The price of covering the industry’s emissions for one day won’t even reach six figures.

“ ‘It’s a pretty trivial cost,’ says Etsy CEO Josh Silverman, who joined the company in 2017 and has been credited with turning around its fortunes. Before he joined, the company’s sales seemed poised to be gobbled up by Amazon. Though Amazon has only continued to dominate — accounting for almost 50 percent of total online sales last year, by one estimate — Etsy has regained its foothold on the craft market. …

“Silverman sees tackling sustainability as core to his stewardship of the brand. Ecommerce has come under scrutiny for its environmental consequences, but Silverman believes Etsy sellers and customers are eager to minimize their harm to the planet. …

“If every ecommerce company offset its emissions, it would make a difference. Transportation is the single biggest source of greenhouse gas emissions, according to the US Environmental Protection Agency — more than electricity or industry. …

“If Amazon wanted to offset its shipping emissions now, some back-of-the-envelope math using available numbers suggests how much it might cost. The company says it shipped over 5 billion items using Amazon Prime in 2017. Amazon Prime, with its free two-day delivery, has been accused of having a larger environmental impact, since the expedited time frame can make bundling items in the same package or delivery vehicle less practical. If each of those items was shipped separately, and if I borrow from Etsy’s calculation that it costs less than a penny per package to offset emissions, then it would cost Amazon less than $50 million to offset the emissions of Amazon Prime shipments in a year … less than 5 percent of Amazon’s reported $11.2 billion profit from 2018. …

“While experts agree that carbon offsets are the best option for an organization wanting to take immediate action, they caution that it’s a stopgap measure and not a solution to climate change. ‘Offsets are sort of second best because, essentially, what it does is allow you to continue emitting, and what we have to actually do is stop emitting,’ says Phil Duffy, president of the Woods Hole Research Center, the leading climate change think tank in the US. …

“Etsy knows this. According to Mozen and Silverman, the company’s goal is to eventually cut down on actual emissions. … Today it becomes the first ecommerce company to offer its customers the promise that packages delivered from Etsy are not hurting Earth. It’s a pretty good start.”

Until Amazon gets serious about its impact on the climate, maybe you’d rather find what you’re looking for at Etsy. Read more at Wired, here.