Photo: Night Media
A collaboration to plant 20 million trees started when YouTuber Mr. Beast (Jimmy Donaldson) hit 20 million subscribers.
Last year, when an ancient tree in our yard was pronounced too badly diseased to save, I felt terrible about cutting it down. After all, Planet Earth needs all the trees it can get. So I searched the web to find a good place to offset the loss. I wanted to find a highly rated nonprofit that was planting trees. I ultimately donated to the Arbor Day Foundation.
The radio show Living on Earth recently featured a story on an Arbor Day initiative that got its start on YouTube.
“YouTuber Destin Sandlin, who runs the science-based channel ‘Smarter Every Day,’ spoke with Living on Earth host Jenni Doering. …
“JENNI DOERING: On October 25, in what’s being called the largest YouTube collaboration of all time, hundreds of YouTubers from around the world came together and used their combined influence to send a message on the environment. … These YouTubers have a combined subscriber count of more than a billion people. One of the most popular YouTubers and an organizer of the event is Mr. Beast, who posted a video of himself and a team of volunteers planting trees. …
“Another YouTuber, Destin Sandlin, helped recruit fellow YouTube creators. … He joins me from Huntsville, Alabama. Destin, welcome to Living on Earth.
“DESTIN SANDLIN: Thank you so much for having me.
“DOERING: All right, so first, tell me about this collaboration — what kinds of videos are being featured?
“SANDLIN: [There are] a ton of different creators from all over the internet coming together; … people that have beauty channels, vlogging channels, we have science creators, education-type creators, people that do challenges. All these creators are coming from different places all over YouTube and the rest of the internet to work together on this one thing: We want to make an impact for good. We’re calling it Team Trees. And we’re going to support the Arbor Day Foundation and try to donate $20 million. And the Arbor Day Foundation has agreed that for every $1 that is donated to them, they will plant one tree, which is so cool.
“DOERING: How did this big, huge collaboration among different influencers and creators actually get started?
“SANDLIN: That was from the internet itself. When [Mr. Beast] passed 20 million subscribers. … Everybody on Twitter and Reddit were telling him to plant 20 million trees. And he’s like, ‘How the heck am I going to do that? That’s that’s a huge task’ But he decided to basically reach out and get help.
And so there was this little Twitter storm that happened one particular day, and everybody jumped in on it. They’re like, ‘Oh my gosh, we could actually do this.’
“So there was this video that was created behind the scenes. It was a secret video that was invite only. You can make a video unlisted on YouTube. And this was pushed out to a bunch of different creators, and it included a lot of really big creators in it all the way up to PewDiePie, right?
“PEWDIEPIE: Of course, Mr. Beast, I am by your side. I will plant at least a couple of trees. …
“SANDLIN: Once you watch [the secret video], you’re like, ‘Holy cow. This is bigger than any one YouTube channel. This is bigger than any one genre even.’ … The viewers have the power to actually do things themselves. You know, a lot of times we think about these issues, and we’re like, ‘Oh, that’s another person’s problem.’ It’s not. It’s all of our problems. So if we can come together and literally do something, it’s an empowering message, right?
“DOERING: And you’re not competing with each other.
“SANDLIN: No, not at all, like, to succeed is for everyone to succeed, right? Because it’s the Earth, right? Like if we’re all helping the Earth, that’s like all being on the same bus and rooting for the bus driver to do well. We want the Earth to succeed. And so you know, there’s a lot of policies that, you know, we see a lot of campaigns. But what we want to do is physically and tangibly do a real thing that helps the environment. And that is putting trees in the ground. …
“DOERING: I understand that some creators have even made songs just for this occasion. Let’s listen to a clip.
“GABRIEL BROWN [singing]: ‘Is there anything better than the tree? If you ask me it ain’t that hard to see. How about 20 million, 20 million trees. Making 20 trillion little baby leaves. And I can’t help but choke up thinking about all the birds and bees.’
“SANDLIN: What we just heard is from a guy named Gabriel Brown. He’s a creator that was in the Navy. He’s a veteran. But now he makes music videos. He does all kinds of stuff on YouTube. And he decided to make a song for this movement. … Let me tell you a story. I got a tree in my Happy Meal back when I was six years old, and we planted it at my granny’s house.
“DOERING: Wait, in your Happy Meal?
“SANDLIN: Yeah, there was there was the Arbor Day that they gave away pine trees down in the south in your Happy Meal. And I went and planted my tree beside my two cousins. They had trees as well. And we still go by that house today. And we look at this tree and it’s huge. And knowing that I had a part in planting it so long ago is amazing. So I really think that planting trees is awesome, as long as you know exactly what you’re doing, make sure you you make a decision, an informed decision on what to do and how to do it and just put a tree in the ground.”
More here.
My daughter followed this story and was so inspired by it. A few years ago her class at school planted trees at a nearby state park.
Good for your daughter’s school! Years ago our daughter’s Sunday School class took small trees home to plant on Arbor Day. Hers is now a giant. Huge!
Wish there were a “love” button for this one. Let us all be tree huggers!
I did note that big planting projects of the past failed when folks forgot to research what trees needed in a certain region. Worth remembering.