
Michael Houston brightens San Franciscans’ day as part of the San Francisco Creative Corps, a program that pays performing artists to be community health ambassadors.
One of my brothers, the science professor, used to perform regularly as a clown, particularly at church and Sunday School. Clowns-in-ministry is actually a thing, a way to engage parishioners and provide a different perspective on teachings.
In San Francisco during the pandemic, clowns and performers of all kinds have heard the call to keep people healthy using laughter, entertainment, and public-service messaging.
Lily Janiak has the story at the San Francisco Chronicle.
“Robin Lara and Stella Adelman of Dance Mission Theater were strapping on stilts. Michael Houston of San Francisco Bay Area Theatre Company was affixing a red clown nose on top of his face mask. Marcelo Javier, also of SFBATCO, was trying out a jury-rigged pandemic-era clown prop — two extendable massage rollers tied together, allowing him to interact with passersby from a safer distance.
“If these artists were backstage — at a side room in the Mission District restaurant West of Pecos — their theater was Valencia Street on a recent sunny afternoon. And if they were about to open a show, their message was public health.
“These four, along with Rodney E. Jackson Jr. of SFBATCO and Aura Barba of SF Carnaval, were just one shift of artists in San Francisco Creative Corps, a pilot program that recruits underemployed local artists as community health ambassadors to promote healthy behavior during the pandemic.
“A partnership between the San Francisco mayor’s office, Yerba Buena Center for the Arts, the Office of Economic and Workforce Development, and the San Francisco Parks Alliance, the program launched last month. It employs 30 performing artists to encourage mask wearing and other best practices and 30 visual artists to paint murals about public health on boarded-up storefronts.
“The city chose Valencia Street and Washington Square in North Beach as pilot sites because of their high pedestrian traffic, significant amounts of outdoor eating and drinking, low mask compliance and high or increasing case rates, according to Jeff Cretan, director of communications at the mayor’s office. …
“Deborah Cullinan, YBCA’s chief executive officer, approached the city with the idea after being part of Gov. Gavin Newsom’s Task Force on Business and Jobs Recovery.
‘What’s the WPA program for today?’ she recalls thinking, referring to Depression-era initiatives such as the Federal Theatre Project and the Federal Art Project that employed artists not just as work relief but as a broad public investment in art. …
” ‘Artists are very effective in driving health outcomes in communities,’ she said, citing projects ranging from a radio drama combating the spread of Ebola in Sierra Leone to National Endowment for the Arts-backed therapy helping veterans with PTSD and traumatic brain injury at Walter Reed Army Medical Center. …
“On Nov. 29, Lara and Adelman — decked in feathers, bustiers and leg flares in addition to their stilts — paraded down Valencia Street. … Houston, with blazer, tie, rainbow wig and microphone, in addition to the red nose and mask, approached passersby for man-on-the-street interviews, asking — in a news announcer baritone — what they were doing to keep themselves safe from COVID-19. …
“The artists never scolded those without masks — emphatically not the point of the program — and pedestrians who were offered masks usually weren’t hostile. Only once in the first two hours did someone yell in response. Most either kept going or accepted, smiling sheepishly as if to say, ‘Yeah, you’re right. I knew I should have been wearing one.’ …
“ ‘If we need people to take care of one another, they have to feel taken care of first,’ said Cullinan. ‘Messages that make us feel bad aren’t going to work. Messages that make us feel good and want to be a part of something. … That’s what theater makers do.’ ”
More at the San Francisco Chronicle, here.
A great way for the arts to further help society.
And a great way for a government to provide work.
This is fantastic! Whatever it takes to get through to people!🤡
I appreciated the insight that lambasting people won’t help move things forward.
What a great—and fun!—way to promote mask wearing.
I do think more people are getting on board.