
Abigail Barlow and Emily Bear, co-creators of a Tiktok musical based on the television show Bridgerton.
Are you on TikTok? I haven’t gone deep there, but I’ve gotten a kick out of the few things I’ve seen, mostly clips recommended by some other website. Today I want to highlight something fun: a musical created just for this kooky platform.
At the Conversation, Sarah Bay-Cheng, Dean of the School of Arts at Canada’s York University, asks, “Is musical theatre an event, a sound — or something else?
“The 2022 Grammy Award for best musical theatre album went to a show that originated as a TikTok smash hit: The Unofficial Bridgerton Musical by duo Abigail Barlow and Emily Bear.
“Bear, a 20-year old pianist, composer and former child prodigy produced the album. She and Barlow both composed music and wrote lyrics. Barlow, a singer who previously established herself with a massive TikTok fan base, sings almost all the parts of all the songs.
“What does all this mean for the future of musical theatre?
Inspired by hit Netflix series Bridgerton, produced by Shonda Rhimes, Bridgerton: The Unofficial Musical won the Grammy over productions created by established figures such as composer and producer Andrew Lloyd Webber. ….
“Musical theatre albums typically circulate as the official cast recordings of staged musical theatre performances including full orchestrations. In this case, Barlow and Bear began their collaboration over Zoom [during Covid] and together performed all of the roles.
“Their collaboration didn’t end there. Over the course of creating The Unofficial Bridgerton Musical, Barlow and Bear played to other fans of the show via TikTok: They rehearsed their songs, interacted with fellow performers and contributed to the thriving creative fan culture for which the video platform has become known. …
“The Unofficial Bridgerton Musical was not the first musical adaptation to emerge on TikTok. In 2020, during pandemic shutdowns, an online fan base of the Disney film Ratatouille began creating, sharing and developing Ratatouille tribute songs — like an ode to Remy the rat by one user given a (digital) orchestral treatment by another user — until this swelled into a Ratatouille musical TikTok community.
“Eventually, leaders of the theatre and digital media production company Fake Friends, Michael Breslin and Patrick Foley, adapted the collective project for an online performance. …
“With Disney’s permission, Ratatouille the TikTok Musical streamed for two performances in January 2021, raising over US$2 million for the Actors Fund. …
“Although the [Bridgerton] win was historic, musical theatre has always circulated through networks of media, popular culture and fandom.
“Long before social media allowed users to create and share music online, audiences performed songs from theatrical productions at home. … For example, as musical theatre scholar Stacy Wolf points out, the Rodgers and Hammerstein song ‘I’m Gonna Wash That Man Right Out of My Hair’ was used for a hair product commercial.
“If musical theatre of the past was an event, today it is more akin to a community. … The musical Hamilton amplified access to tickets and online media buzz by creating a hashtag contest, #Ham4Ham. Fans using the hashtag had the chance to win front-row seats.
“But today but just getting a seat is not enough. New audiences want to be part of the process, and scholars are paying attention.
“Throughout the creation of Unofficial Bridgerton, locked-down Broadway performers joined in the collective development. They shared ideas and performed songs with Barlow and Bear.
“In an interview with NPR, Barlow noted that theatre is a gate-kept art form and at $200 a ticket not many people can go. In comparison, online adaptations create more access and more interest. …
“I first heard about Barlow and Bear’s album from a former student of mine who works in the writers’ room for Bridgerton. It’s not a coincidence that Rhimes’s show was source material to inspire new musical theatre creation.
“Rhimes’s television projects consistently challenge dominant cultural narratives, ensuring that what people see on the screen reflects the realities of contemporary life. … She calls it ‘making TV look like the world looks.’ In response to her work, creative fan cultures emerge with media platforms facilitating dynamic, diverse and ongoing collaborations.
“This attention to the diversity of representation and Grammy recognition for new modes of production are changing musical theatre for the better. Rather than a singular location or sound, theatre of all kinds today is a dynamic experience created across multiple networks, communities and identities. We should recognize and celebrate these talents.”
More at the Conversation, here.
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