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Posts Tagged ‘airline’

Photo: United Airlines via Flight Global.
United Airlines will invest in carbon capture to try to limit the bad effects of its fuel on the climate.

It would be better for the planet if we all took fewer airplane trips, but consumer demand just keeps increasing. Especially after the pandemic, everyone wants to get away by plane. So here is an alternative way to deal with aviation pollution. Would love to know if you regard this as a good solution.

Steven Mufson reported for the Washington Post in January, “United Airlines is … backing carbon capture — the nascent technology designed to suck carbon dioxide from the atmosphere.

“United Airlines is the first major U.S. air carrier to take a step toward trying to remove some of the greenhouse gases spewed by it and every other airline, pollution that is driving up global temperatures.

“For United, it’s an alluring project. Governments, particularly in Europe, are beginning to crack down on emissions from airlines. Last month, the U.S. Environmental Protection Agency for the first time regulated greenhouse gas emissions from commercial aircraft. … United is increasingly focused on its voluntary goal of net-zero emissions by 2050 — good publicity at a time of growing alarm about climate change.

“But it may also be placing an early bet that carbon-capture technology could — with the help of federal tax credits — prove profitable. …

“Steve Oldham, chief executive of Carbon Engineering, which has developed carbon-capture technology, said United is taking an unusual approach to decarbonization. ‘When most are thinking they have to stop emissions, here you have a very credible company with a real need saying that the best way of dealing with emissions is removing them,’ he said.

“A lot is at stake. If global airlines were lumped together as one country, they would rank among the world’s top five or six emitters of carbon dioxide, according to the International Energy Agency. Aviation accounts for 3.5 percent of the planet’s man-made greenhouse gas emissions, a recent Manchester Metropolitan University study says. At high altitudes, the planes leave behind contrails of carbon dioxide, nitrogen oxide, water vapor and soot.

“When it comes to commercial aviation, there are no low-carbon alternatives. In the summer, a small white-and-red all-electric-powered Cessna e-Caravan flew safely over Washington state — for only 28 minutes. The plane had room for nine, but only the pilot was on board.

“Solar-powered flights are even less practical. A plane called Solar Impulse 2 went around the world over 14 months, but it could only hold the pilot in an unheated, unpressurized phone-booth-size cockpit whose single seat doubled as a toilet. The plane flew at an average of 30 miles per hour to maximize energy savings, and, despite an enormous wingspan, it was only able to carry the equivalent weight of one automobile.

” ‘The aviation sector is one of the hardest to decarbonize,’ Oldham said. ‘Planes require fuel and burn a lot of fuel. At high altitude, the impact of those carbon emissions is greater than if they were released on the surface.’

“So United says it will become a partner in 1PointFive, a joint venture designed to finance and deploy a large-scale direct-air-capture plant. The firm, formed in August by a subsidiary of Occidental Petroleum and Rusheen Capital Management, will use technology created by Carbon Engineering.

“The name 1PointFive refers to the U.N. goal of limiting the average increase in global temperature to 1.5 degrees Celsius compared with preindustrial times. Constraining global warming to that level could avert the most catastrophic fallout from climate change, scientists say. The company will build its first plant somewhere in the Texas Permian Basin, an area rich in shale crude oil and natural gas.

“Occidental, the biggest oil and gas operator in the Permian, will take the carbon dioxide from the air and pump it into old wells to extract more oil. Legislation gives firms a $35-a-barrel tax credit for this capture and use. Occidental will leave the carbon dioxide underground; it has said it has enough geologic storage capacity to bury 28 years worth of U.S. emissions. …

“Scale remains a problem. United has improved its fuel efficiency by more than 45 percent since 1990, the year often used as a benchmark for climate-oriented energy savings. It has added aerodynamic fins on wingtips, used only one engine when taxiing on runways and bought planes that weigh less. But the number of travelers has soared, and airline fuel consumption has gone up. The federal Energy Information Administration estimates that jet fuel demand will more than double by 2050.

“Each carbon-capture plant will take up about 100 acres and capture 1 million tons, equivalent to the work of more than 40 million trees. To put that into perspective, worldwide emissions are 40 gigatons. Offsetting that would require 40,000 carbon capture plants. …

“David Victor, a professor and climate expert at the University of California at San Diego, said, ‘The airlines are an example of a sector where firms are starting to see the writing on the wall … and a lot of them don’t know what to do.’ “

More at the Washington Post, here.

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Photo: All Nippon Airways
In addition to the male Kabuki performers, there’s an onnagata (man in female role) in the in-flight safety video of a Japanese airline.

After seeing one too many airline safety videos about how to buckle a seat belt, passengers tend to tune out. That is, unless the video is really entertaining. Consider this safety video using Kabuki dancers. I know that would make me pay attention.

Andrew Bender wrote about it at Forbes. “Let’s call it like it is: those airline safety presentations have always felt a little like a kabuki dance, no? Now Japan’s largest airline, All Nippon Airways, has taken that literally, with actual kabuki performers in its newest in-flight safety video. I, for one, can’t stop watching it. …

“Supervised by a kabuki performer, the four-minute-plus production opens with an ANA flight attendant wearing a red-and-white striped kabuki mask, before the striped curtain behind her (in the traditional kabuki colors of black, deep-green and the orange-red the Japanese call persimmon) slides to reveal an airplane cabin set.

“Kabuki actors stow their elegantly lacquered bamboo boxes in the overhead bins and under the seats (not in the aisles, thank you), fasten seat belts over their elaborate kimono and dutifully turn off electronic devices displaying scenes from classic ukiyo-e woodblock prints on their screens. The same style is used to show how high heels, in this case chunky wooden geta sandals, can tear the evacuation slide.

“In another section, an actor wearing an oversized wig and robe and fearsome makeup tries on the oxygen mask, and a child in the classic pure white face makeup demonstrates the ‘brace for impact’ position. And it’s quite a sight to see an onnagata (male performer in a female role, a longstanding kabuki tradition) perform the life vest demonstration.

“Kabuki theater traces its roots to 1603, the early Edo Period, and is on the UNESCO list of the world’s Intangible Cultural Heritage. Among its unique features are stunning costumes, stylized dialogue and poses (immortalized in ukiyoe woodblock prints, kind of like iconic modern-day movie posters; see 1:38 in the video), a revolving stage and musicians who sit onstage and animate the action with music and narration. Many of the leading performers have family lineage in kabuki going back more than a dozen generations.

“At various times the safety video shows another feature of kabuki, on-stage assistants covered head to toe like ninjas. Called kurogo, they’re typically dressed in black implying that they’re not visible onstage, but in this video they’re instead in ANA’s signature blue and white. …

“ANA’s safety video debuted late last year and went worldwide on flights this January. As a bonus, a behind-the-scenes video of the production plays during deplaning.”

More at Forbes.

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Deltalina was one of the first to introduce a note of humor in an airline-safety video. The question is, Do passengers retain life-saving information better — or worse?

The last place most of us would look for humor is in an airline-safety video, but as Benjamin Schneider writes at CityLab, comedy in safety information has become a thing.

“Ever since the introduction of in-flight entertainment screens in the 1980s,” writes Schneider, “airline safety videos have been a quintessential feature of commercial aviation. …

“But since the late Aughts, these straight-faced public service announcements have almost completely disappeared, to be replaced by spunky pop-culture riffs, irreverent humor, and eye-catching production.

“In an industry governed by such strict regulations, there is very little airlines can do to differentiate themselves from their competition. So, in 2007, when the airline startup Virgin America sought to carve out its niche as the airline that ‘can make flying fun again, … the in-flight safety video was one of the few features that could be tinkered with. …

“In the video, an unlikely cast of characters, including a toreador and a tech-obsessed nun, demonstrate the safety instructions, while the video’s lead animator, Gordon Clark, winkingly describes their mundane acts. … ‘It made people relaxed when they sat on the plane,’ Clark said. …

“Ironically, airline safety virality was first achieved by a relatively strait-laced video from Delta in 2008. The masses became obsessed with the video’s lead presenter, whose theatrical ‘no smoking’ finger wag earned her something of a cult following, and the moniker ‘Deltalina.’ … In the ensuing years, airlines have pulled out nearly every gimmick imaginable to make their safety video a YouTube sensation. …

“No airline has pursued this strategy with the dedication of Air New Zealand, which has released 14 high-concept videos since 2009, racking up a total of 108 million views online. … [Their first] video’s popularity paved the way for ever more ambitious projects, like ‘The Most Epic Safety Video Ever Made,’ a Lord of the Rings tribute complete with dwarves, elves, and battle scenes. …

“The contemporary crop of airline safety videos appear to have a contradiction at their heart. On the one hand, they are designed to compel passengers to pay attention to important safety information that they might otherwise ignore. On the other hand, the videos contain so much extraneous data that it can be difficult to catch the actual instructions. …

“[Some observers are] skeptical of their effectiveness. Brett Molesworth, an aviation researcher at the University of New South Wales in Sydney, told the Wall Street Journal that people tend to remember the funny parts of these videos, rather than the safety instructions. … Les Dorr, an FAA spokesperson, said that the FAA is in the process of revising their guidelines for these presentations.”

More at CityLab, here.

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