Feeds:
Posts
Comments

Posts Tagged ‘video’

Deltalina was one of the first to introduce a note of humor in an airline-safety video. The question is, Do passengers retain life-saving information better — or worse?

The last place most of us would look for humor is in an airline-safety video, but as Benjamin Schneider writes at CityLab, comedy in safety information has become a thing.

“Ever since the introduction of in-flight entertainment screens in the 1980s,” writes Schneider, “airline safety videos have been a quintessential feature of commercial aviation. …

“But since the late Aughts, these straight-faced public service announcements have almost completely disappeared, to be replaced by spunky pop-culture riffs, irreverent humor, and eye-catching production.

“In an industry governed by such strict regulations, there is very little airlines can do to differentiate themselves from their competition. So, in 2007, when the airline startup Virgin America sought to carve out its niche as the airline that ‘can make flying fun again, … the in-flight safety video was one of the few features that could be tinkered with. …

“In the video, an unlikely cast of characters, including a toreador and a tech-obsessed nun, demonstrate the safety instructions, while the video’s lead animator, Gordon Clark, winkingly describes their mundane acts. … ‘It made people relaxed when they sat on the plane,’ Clark said. …

“Ironically, airline safety virality was first achieved by a relatively strait-laced video from Delta in 2008. The masses became obsessed with the video’s lead presenter, whose theatrical ‘no smoking’ finger wag earned her something of a cult following, and the moniker ‘Deltalina.’ … In the ensuing years, airlines have pulled out nearly every gimmick imaginable to make their safety video a YouTube sensation. …

“No airline has pursued this strategy with the dedication of Air New Zealand, which has released 14 high-concept videos since 2009, racking up a total of 108 million views online. … [Their first] video’s popularity paved the way for ever more ambitious projects, like ‘The Most Epic Safety Video Ever Made,’ a Lord of the Rings tribute complete with dwarves, elves, and battle scenes. …

“The contemporary crop of airline safety videos appear to have a contradiction at their heart. On the one hand, they are designed to compel passengers to pay attention to important safety information that they might otherwise ignore. On the other hand, the videos contain so much extraneous data that it can be difficult to catch the actual instructions. …

“[Some observers are] skeptical of their effectiveness. Brett Molesworth, an aviation researcher at the University of New South Wales in Sydney, told the Wall Street Journal that people tend to remember the funny parts of these videos, rather than the safety instructions. … Les Dorr, an FAA spokesperson, said that the FAA is in the process of revising their guidelines for these presentations.”

More at CityLab, here.

Read Full Post »

One of the many reasons I’m grateful to WordPress is that, as the largest self-hosted blogging tool in the world, it gives me some visibility among other bloggers.

One day recently I garnered a “like” from the Girl Scouts of South Carolina Mountains to Midlands. I decided to check out their blog, and I found a good story to share.

Michelle Taylor writes, “Zainab Bhagat has always reached out to the hurting, even when she didn’t realize she was practicing philanthropy. As a child in elementary school, she noticed one of her friends often went without. Her friend never seemed to have school supplies or a complete lunch. Without a second thought, Zainab shared everything she had to offer. …

“When Zainab had the opportunity to earn the Gold Award in high school, she never questioned if she should pursue it or not. She felt it a moral obligation to share her time, talent, and treasure with the world. …

“She knew the project would take her full devotion. She would have to spend at least 80 hours researching, planning, and working her project. She would have to present her concept before a committee, and her project would have to address a real issue in her community. But anything worth doing is rarely easy.

“Zainab created a documentary about homelessness in her hometown of Irmo, South Carolina. She interviewed and became fast friends with a local teen who had endured incredible hardship. Watch her hard-hitting and inspirational documentary [here].”

More at the Girl Scouts of South Carolina blog, here. How reassuring it is to see young people like this readying to enter the world of adulthood. They will make that world better.

Read Full Post »

Here’s an unusual approach to art. Christopher Bollen at Interview magazine has the story.

“Since 2005, the 41-year-old [Marie] Lorenz has been navigating New York Harbor in her handmade plywood-and-fiberglass boat, taking friends, artists, and willing participants on nautical odysseys of the city’s rivers and islands.

“The project, Tide and Current Taxi … has its roots in multiple artistic practices — from traditional Romantic seascape and marine painting to more radical iterations of performance art …

“It helps that the Brooklyn-based artist, who could command a boat by the age of 6, is an adventurer at heart — the kind of avant-garde pioneer more often found on Manhattan’s dry land than in its surrounding waters. Lorenz has extensive knowledge of the city’s waterways. ‘When I got to New York, I realized that the tides were significant,’ she says. …

“Lorenz uses the tides like a motor to propel her boat, as well as the time-trusted manual labor of paddling. She usually sits at the stern, with passengers facing forward at the bow and in the middle.  …

“The boat trips themselves are often captured on video by a waterproof digital camera fixed to a metal pole jutting up from the stern. The camera’s eye is in the position of fellow traveler or a Charon-like ferryman through the derelict metropolis. Perhaps what is most arresting about her work is the way it destabilizes our usual perception of the city itself — specifically the hypnotic rocking of the Manhattan skyline.

” ‘You usually see the city on solid ground,’ Lorenz says. ‘I think when you’re floating, you see differently, your vision expands. You get to see the city from an in-between zone.’ ”

More here.

Sebastian Kim

Read Full Post »

This is special.

Joe Berkowitz justifiably sprinkles explanation points at his FastCoCreate report on footage shot by an eagle.

“Eagles are praised for their eyes,” he writes. “Now you can basically see through them.

“It’s a moment of extreme cognitive dissonance when the most patriotic thing you have ever seen in your American life is actually super-French.

“A video featuring GoPro footage shot by an eagle (!!!) soared to the top of Reddit’s video page recently, delighting all who laid eyes upon it. Before anyone watching has the opportunity to shed a tear for the purple mountain’s majesty, etc., though, a caption on the video mentions that this was shot in the Chamonix valley of France’s Mer de Glace.”

To see the beautiful video, go to FastCoCreate, here.

Photo: titaniumdoughnut at Reddit
Eagle in flight, unknowingly taking video.

Read Full Post »

John sent around a funny YouTube series. Have you seen “Convos with My Two-Year-Old”? The conversations are quite professionally produced by a dad, Matthew Clarke, who has written down actual conversations with his daughter so that a fully grown man in the role of the two-year-old can help him reenact them.

The acting is good. I love the costume touches, like the little heart necklace on the actor who plays the two-year-old girl, and in later video, the barrette and fairy wings.

Check out more, here. I’m impressed. I wrote down lots of funny conversations when John was learning language and then when Suzanne was. But carrying it to this level did not occur to me. Of course, everyone wasn’t making videos then, but I could have done Super 8. Or Betamax.

Read Full Post »

Quoting from The Next Web, Andrew Sullivan posts today about a Canadian astronaut who may be on his last trip to space, given the Canadian government’s cutbacks.

“Commander Chris Hadfield is one of the most memorable astronauts to have gone into space, so it was fitting that his farewell moment to the world saw him record the first ever music video from space.

“Ahead of his return to Earth on Monday after five months at the International Space Station (ISS), the 53-year-old Canadian astronaut fittingly covered the David Bowie classic ‘Space Oddity’ in a poignant video.

“Hadfield has maintained strong links to folks at home, having entertained his 700,000-plus Twitter followers with regular photos and commentary, and taken part in a Reddit AMA interview, but music was always a focus for him.

“He recorded the first song in space last December, and, speaking before his latest mission, he admitted that he would record a range of songs in space.”

Read more at AndrewSullivan.

This video is really, really wonderful.

Read Full Post »

Saw these signs on my morning walk and did a little googling around to learn more.

 

Naturally, there’s a website with an explanation:

“Rock the Vote’s mission is to engage and build political power for young people in our country.

“Founded twenty-one years ago at the intersection of popular culture and politics, Rock the Vote has registered more than five million young people to vote and has become a trusted source of information for young people about registering to vote and casting a ballot. We use music, popular culture, new technologies and grassroots organizing to motivate and mobilize young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change.

“The Millennial Generation is diverse and huge in number, making up nearly 1/4 of the entire electorate in 2012. This is both the challenge and the opportunity. Rock the Vote is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote. Our goal is to reinvigorate our country’s democracy and redefine citizenship for a generation in 2012 and beyond.”

Check out Rock the Vote here. There are some videos from celebrities using humor to encourage young people to register.

Read Full Post »

Older Posts »

%d bloggers like this: