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Posts Tagged ‘millennials’

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Photo: Evening Standard
According to a UK newspaper, environmentally aware millennials are driving increased demand for milk in glass bottles. Plastic bottles are out.

I’ve been trying to be more thoughtful about cutting down on household items that aren’t good for the environment. But sometimes I’m a little clueless, carrying the recycling to the street on a regular basis and not noticing that all our milk comes in plastic bottles.

The last couple weeks, though, I’ve been buying cardboard bottles of milk. Unfortunately, they are not for sale everywhere and they cost more. That’s why the following story about the new popularity of glass bottles caught my attention. There is no milk delivery where I live, but it’s definitely available where Suzanne lives.

In England, Ella Wills reports at the Evening Standard, “milkmen and milkwomen are making a comeback in London as millennials have started using glass milk bottles in a bid to cut down plastic waste.

“Dairies in the capital told of a ‘phenomenal’ upsurge in interest from younger customers at the start of the year amid growing public upset over plastic waste.

“Both UK-wide company milk&more and east London dairy Parker Dairies have seen increased demand for glass bottles in 2018, citing David Attenborough’s Blue Planet II as the ‘catalyst’ for the new uptake. The firms said younger consumers and families seem willing to pay more for the service in a bid to help the environment. …

“The industry body [Dairy UK] said figures showed doorstep deliveries make up 3 per cent of milk sales in the UK — around 1 million pints per day — and glass milk bottles make up 3 per cent of all milk sales. But depot manager of Parker Dairies Paul Lough said interest of late in glass bottles has been ‘absolutely phenomenal.’

“He said the dairy, which has a fleet of 25 electric milk floats covering all of east London, the city and the West End, has gained 382 new customers since the beginning of the year. Of these new calls, 95 per cent are having milk delivered in glass bottles. …

“And the dairy has attracted a younger clientele, Mr Lough said, meaning the firm has expanded its product line to cater to the new demographic.

“ ‘Without a doubt [they are younger],’ he said. ‘That is why we are trying to change our product list. We do sourdough and honeys. … We sell 250 loaves a week to new customers.’

“Meanwhile, UK company milk&more said it has gained more than 2,500 new customers in [February] — the equivalent of five new milk rounds. And some 90 per cent of these customers across the country are ordering in the iconic glass bottles. …

“Milkman Ian Beardwell has been doing the same round in Wimbledon for Hanworth Dairy for 27 years. He said: ‘Since Blue Planet that has been the catalyst of the revival in glass. I used to do 550 calls before and in four weeks I’ve gained another 35 to 40 calls — 90 per cent glass.’ …

“Patrick Müller, managing director of milk&more, [added that] new customers were aged around 35 years old, coming from young families with a double income. … ‘Customers [said] they enjoy the experience of the glass bottle — the childhood memories — and they want to reduce their plastic wastage.’ ”

More here.

 

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In Helsinki, Finland, where young people traditionally leave home at 18 but can no longer afford urban rents, Millennials are applying by the hundreds to live with the elderly.

According to Kae Lani Kennedy at Matador Network, “Retirement homes are serving as more than a community for the elderly. These facilities are providing affordable housing for the city’s growing population of homeless millennials.

“ ‘It’s almost like a dorm, but the people aren’t young. They’re old,’ explains Emil Bostrom, a participant in ‘A Home That Fits,’ a new housing project that allows millennials to move into retirement communities. Bostrom is a 24-year-old kindergarten teacher, and though he has a steady income, it is not enough to compete with 90,000 other renters in a city that has roughly 60,000 affordable rental properties. …

“Bostrom, along with many other young adults, can enjoy discounted rent in exchange for socializing with the seniors in their community. …

“By interacting with a younger generation, the elderly involved with ‘A Home That Fits’ have the opportunity to be engaged in an active and diverse community, instead of being left behind in a forgotten generation.” More here.

And check out a post I wrote about the same phenomenon in Cleveland, here. Both initiatives sound like fun to me.

Video: Seeker Stories

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Saw these signs on my morning walk and did a little googling around to learn more.

 

Naturally, there’s a website with an explanation:

“Rock the Vote’s mission is to engage and build political power for young people in our country.

“Founded twenty-one years ago at the intersection of popular culture and politics, Rock the Vote has registered more than five million young people to vote and has become a trusted source of information for young people about registering to vote and casting a ballot. We use music, popular culture, new technologies and grassroots organizing to motivate and mobilize young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change.

“The Millennial Generation is diverse and huge in number, making up nearly 1/4 of the entire electorate in 2012. This is both the challenge and the opportunity. Rock the Vote is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote. Our goal is to reinvigorate our country’s democracy and redefine citizenship for a generation in 2012 and beyond.”

Check out Rock the Vote here. There are some videos from celebrities using humor to encourage young people to register.

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