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Photo: Idris Talib Solomon
‘It’s been a wild ride,’ says Andy Hunter, the founder of Bookshop.org.

Like many of you, I avoid using Amazon as much as possible because it is just too big, puts too many others out of business, and mistreats employees.

It wasn’t always like that. I was a customer who thought Amazon was wonderful, was impressed that I could find anything there, loved getting purchases delivered fast. Now I try to find alternatives.

I was happy to read about a new site for independent bookstores because I had found that ordering from my favorite local shop took forever in the pandemic’s early days. This might be more efficient.

Alison Flood writes at the Guardian, “It is being described as a ‘revolutionary moment in the history of bookselling’: a socially conscious alternative to Amazon that allows readers to buy books online while supporting their local independent bookseller. And after a hugely successful launch in the US, it is open in the UK from today.

Bookshop was dreamed up by the writer and co-founder of Literary Hub, Andy Hunter. It allows independent bookshops to create their own virtual shopfront on the site, with the stores receiving the full profit margin – 30% of the cover price – from each sale. All customer service and shipping are handled by Bookshop and its distributor partners, with titles offered at a small discount and delivered within two to three days.

“ ‘It’s been a wild ride,’ said Hunter, who launched the site in the US in January. ‘Five weeks into what we thought was going to be a six-month period of refining and improving and making small changes, Covid-19 hit and then suddenly we were doing massive business.’

“Initially starting with 250 bookshops, more than 900 stores have now signed up in the US. … By June, Bookshop sold $1m worth of books in a day. The platform has now raised more than [$7.5m] for independent bookshops across the US.

“ ‘We were four employees plus me, working at home, getting up as early as we could and going to bed as late as we could, trying to make it all work. It was a real white-knuckle ride,’ said Hunter. ‘But it was extremely gratifying because the whole time we were getting messages from stores saying, “Thank God you came along, you’ve paid our rent, you’ve paid our health insurance this year.” ‘ …

“Bookshop is a B Corporation, created with the mission ‘to benefit the public good by contributing to the welfare of the independent literary community.’ Rules state that it can never be sold to a major US retailer, including Amazon.

“Hunter believes the reason for Bookshop’s quick success is readers’ fondness for their local booksellers. ‘Bookstores have been in trouble for a while because of Amazon’s growth, but this pandemic has really accelerated it. Amazon has gotten much more powerful, while there are 100-year-old stores that are hanging on for survival,’ he said. …

“Hunter had been planning to launch Bookshop in the UK in 2021 or 2022. But after seeing the success of the platform in the US, shops, publishers and authors in the UK asked him to step up the timeline. … The UK arm of the company will be run by managing director Nicole Vanderbilt, the former international vice-president of Etsy. …

“Bookshops make no financial investment, with all customer service and shipping handled by Bookshop, and, in the UK, by distributor Gardners. … Each independent that joins has its own ‘storefront’ page, where customers can browse virtual tables of recommended books.

“For example, a user can see what the owner of The Shetland Times Bookshop (‘Britain’s most northerly general bookshop, situated over 60 degrees north and closer to Norway than to London’) personally recommends, in lists such as ‘wonderfully funny picture books I’ve read to the bookshop staff,’ and ‘books to help you take life in your stride.’ …

“ ‘It’s hard for us to compete with someone that’s got its own warehouse and sells books sometimes at a loss, or at very small profit margins. We just can’t do that. So it’s nice that Bookshop.org is going to rival Amazon in a way we couldn’t on our own or even collectively,’ said Georgia Eckert, of Imagined Things bookshop in Harrogate. ‘You’ve got to have the reach, a site that’s big enough, run by a proper team of people dedicated to it. We’re all running our own businesses and haven’t got time to be doing that.’ ”

More at the Guardian, here.

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