Photo: Maxine Wallace/The Washington Post.
Books with decorated page edges (spredge) are becoming increasingly popular.
Although I always liked the designs on the edge of pages in fancy, old-time books, I never thought about all the ways you can use so-called “spredges” to convey the appeal of your book in the bookshop.
Sophia Nguyen writes at the Washington Post that the phenomenon has recently gained adherents.
“Sumptuous fore-edges — sprayed a bright color, stenciled with city skylines, made to look like pointy teeth — used to be relatively rare. But in recent years, publishers have brought decorated edges to the masses. Edge-painted books are now so widespread that you can find them at Walmart. The feature has spread from romance and fantasy to horror, thrillers and even literary fiction; it’s spread from works by famous authors with ravenous followings to those by debut novelists hoping to make a splash. It even has a (horrifying) portmanteau: spredges. On social media, readers show off floor-to-ceiling shelves crammed full of these books — spines facing inward, of course.
“Jim Sorensen, president of Lakeside Book Company, the largest book manufacturer in North America, recalled the time a decade ago, when a colleague brought back edge-printing samples from a work trip to Europe. ‘Honestly, there wasn’t a whole lot of interest’ from clients, Sorensen said. Times have changed. …
“The surge was driven by a few corners of the publishing world. Subscription companies, such as LitJoy Crate and Illumicrate, seeded interest (and a sense of exclusivity) among readers as they printed relatively small runs that quickly sold out. Self-published authors, selling special editions of their books on their personal websites or at conventions, also helped to popularize the look. This prompted publishers to invest in the trend. When, in 2023, Bloom Books sprayed the pages of Elle Kennedy’s Off-Campus novels in powder blue, the set hit the bestseller lists — an unusual success for a collector’s bundle. …
“Barnes & Noble, after seeing the trend take off with the exclusive editions sold by its sister chain Waterstones, now devotes an entire section of its website to decorated, stenciled and sprayed edges. Decorated edges have ‘developed into an extension of the book experience itself,’ said Shannon DeVito, director of books at Barnes & Noble.
“The printed-edge craze has also opened up a new business niche. Inspired by DIY videos, Stephanie Moreno launched an edge-painting service this year, including live painting at author events. What, after all, could be more limited than an edition only offered at a single local signing? …
“For designers, the edge gives a whole new surface to play with and another opportunity to make a book recognizable. ‘From a creative standpoint, it’s thrilling,’ said Molly Waxman, executive director of marketing for adult fiction and nonfiction at Sourcebooks. Logistically, there were some kinks to work out, she added — such as building in time for ink to dry, so pages don’t curl unattractively.
“As printed edges have flooded into stores, ramping up the competition for eyeballs, ‘the bigger race is being able to manage all of these specs and still hold a price point that’s not going to be so difficult for a consumer,’ [Bloom editorial director Christa] Désir said. …
“When, in the 1500s, people in the English-speaking world started storing their books upright and on shelves — moving them from chests and lecterns — they stored them just as many TikTokers do: with pages facing out. Title information was printed there in ink, said Mark Purcell, director for research and collections at Cambridge University’s libraries and archives.
“Then, starting around the early 1600s in England, modish bookbinders started gilding titles on the spines of books, and so collectors started to reverse their displays. The practice spread gradually and unevenly over a century-and-a-half in what’s called ‘the Great Turnaround.’
“ ‘It depends where you are, how up-to-date you are, how fashionable you are, how wealthy you are, what your library is like, all sorts of things,’ Purcell said. …
“He did note one possible practical consideration favoring the old way: Some libraries threaded chains through their collections for security reasons, and the system only worked with the pages facing out.”
More at the Post, here.
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