In Ethiopia, you can eat the plate, in the UK the coffee cup.
Stephanie Strom writes at the NY Times, “Diners at KFC restaurants throughout Britain soon will be able to have their coffee — and eat the cup, too.
“KFC, one of the chains operated by Yum Brands, is going to test an edible cup made from a wafer coated in sugar paper and lined with a heat-resistant white chocolate. …
“The new cup addresses several of the trends bedeviling the food business today, including consumer concerns about the environmental impact of packaging, as well as their desire for simplicity.
“ ‘This type of edible packaging is definitely aligned with the global consumer mind-set in terms of sustainability and simplifying their life,’ said Shilpa Rosenberry, senior director of global consumer strategy at Daymon Worldwide, a consulting firm that works with many food companies. ….
“Ms. Rosenberry said she had even seen examples of retail packaging that could be turned into furniture, and boxes that could be repurposed for practical uses. …
“The new Scoff-ee Cup to be used at KFC, first reported by USA Today, was made in partnership with the Robin Collective, which calls itself a ‘purveyor of curious events and experimental food.’
“The chocolate lining will melt and soften the crisp wafer in the same way that a biscotti softens when dipped in coffee.” For those of us who drink our coffee fast, while it is still hot, that should work. The cup will soften but not too much. Family members who leave a half-filled cup around all morning would end up with a puddle, I suppose. It’s almost worth a trip to England to test it out.
More here.
Photo: KFC
KFC is introducing edible coffee cups at outlets in Britain, and will start serving Seattle’s Best.
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