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Posts Tagged ‘josh trautwein’

I’m hoping someone from my deep past will remember the name of the man who used to travel to my growing-up neighborhood in a blue-painted school bus to sell fruits and vegetables. The name “Mr. Mackey” is clawing itself to the surface, but I may have that wrong.

I had flashbacks about the huckster today when I read about the Fresh
Truck, an old idea made new in a time of urban food deserts and locavore sensibilities.

Christina Reinwald wrote the story for the Boston Globe.

“A food bus began to roll down the city’s streets Thursday. The retrofitted school bus, the brainchild of a Boston start-up called Fresh Truck, is expected to visit Boston communities that don’t have nearby grocery stores, selling fruits and vegetables.

“Fresh Truck founders Josh Trautwein and Daniel Clarke, recent Northeastern University graduates, came up with the idea last year and work full time now to serve neighborhoods in need of more healthful food options. …

“Fresh Truck raised more than $32,000 from over 300 contributors to its Kickstarter crowdfunding campaign earlier this year. It also received private donations to get started.

“Starting Monday outside the New England Baptist Hospital in Roxbury, Fresh Truck will sell its produce for about 20 percent less than average grocery prices, Trautwein said.

“Avoiding the traditional brick-and-mortar shop eliminates many operating costs for Fresh Truck.” More.

Photo: Yoon S. Byun/ Globe Staff
A food bus run by Fresh Truck, a Boston start-up, aims to serve neighborhoods in need of more healthful food options.

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