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Posts Tagged ‘#PoweredByTweets’

Pigeons are often associated with pollution underfoot, but in London, pigeons are being harnessed in the fight against another kind of pollution.

Melissa Breyer reports at TreeHugger that the ubiquitous birds are being “outfitted with light-as-a-feather backpacks that collect air pollution data and tweet back live info in an effort to track air quality.

“Putting pigeons to work was the brainstorm of Pierre Duquesnoy, creative director at the global marketing and technology agency DigitasLBi. He entered the curious concept into the #PoweredByTweets competition which was launched last year in conjunction with the London Design Festival.

“Currently there are 120 stations monitoring air pollution in London but they are in fixed locations. ‘That means there are blind spots,’ Duquesnoy tells the Evening Standard. ‘The stations are really accurate but only for the immediate vicinity, so scientists don’t have a clear idea of what is happening elsewhere.’ …

“Pigeon Patrol was one of six winning entries that was built and exhibited – and now, the patrol is actually patrolling. [They will] measure levels of nitrogen dioxide and ozone, the main gases behind harmful urban air pollution …

“For the project Duquesnoy worked with Plume Labs, a tech firm that helps citizens track their exposure to air pollution.” More here.

Video: Newsy

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