Feeds:
Posts
Comments

Posts Tagged ‘storefront’

dezeen_awards_project_of_the_year_2019_matthew_mazzotta_storefront_theatre_dezeen_2364_col_4-1233x810

Photo: Dezeen magazine
Note the Nebraska storefront lowering itself to become a movie theater.

I don’t know much about Nebraska other than that some friends who grew up there said that New England’s trees and mountains made them feel too closed in, but now I have a reason to think about going there. That’s because I just love the idea behind a new cinema and would like to see how it works.

Sebastian Jordahn writes at Dezeen magazine, “Artist Matthew Mazzotta says the success of The Storefront Theater, which won him Architecture Project of the Year at the inaugural Dezeen Awards, comes down to the way the local community has made use of it.

“The Storefront Theater is a retractable theatre disguised as a shop. It was built to re-invigorate the main street in the town of Lyons, Nebraska, and create a community space for its residents.

“Mazzotta told Dezeen that local community has embraced the structure, using it for a variety of activities. …

“Using two hydraulic cylinders, a false storefront folds over the sidewalk of Lyons’ Main Street and rolls out seating for 100 people. A rollable screen can then be paired with the structure in order to create a public theatre.

” ‘Basically it’s a facade that bends down over main street, bleachers come out, a screen comes in and turns main street into a movie theatre,’ Mazzotta said. … ‘They’ve had events that are anti-bullying, they’ve had movies and concerts. Recently I went to one where a very prominent Egyptian musician came and played. …

” ‘Once I learned that one of the buildings downtown was just a storefront, it had no building behind it, [that’s] when we started taking that as the site.’ …

“The architect’s motivation was to reinvigorate Lyons Main Street, which according to Mazzotta has seen a decline in community life due to economic pressures and globalisation.

” ‘This project came about through investigation with the people. They told me how downtown was the centre of the community life and how that has been destroyed over time by globalisation that has pulled all these businesses away,’ Mazzotta said. …

” ‘Architecture has an enormous power over how we feel about ourselves and how we relate to each other. I think architecture is expanding beyond the envelope and I think it starts to think about who feels welcome in these spaces,’ he added.

“Mazotta’s theatre was also named for Rebirth Project of the Year at the inaugural Dezeen Awards ceremony last year.”

More here.

Video: Dezeen
Note the tractor pulling in the movie screen.

Read Full Post »


I once posted a picture of Legos used to “repair” a wall in Fort Point. A tourist brochure ended up using it. I’ve also featured artists like Slinkachu and David Zinn, who create tiny scenes in streets. Today I want to tell you about mouse storefronts mysteriously popping up in Sweden.

Reports the Swedish edition of The Local, “The appearance of anonymous art has brought smiles to the faces of Malmö residents after a miniature, mouse-sized shop and restaurant took up residence on one of the city’s streets.

“Anyone in the area of the intersection between Bergsgatan and Almbacksgatan in the southern Swedish city should pay attention to where they walk: hidden at ground level lies a French nut store named ‘Noix de Vie’ (Nuts of life) selling a range of nuts for the city’s mice.

“Next door, an Italian restaurant called ‘Il Topolino’ (the Italian name for Mickey Mouse) has moved in, complete with a pin-sized menu attached to the wall detailing its range of cheese and crackers. There are even posters for mouse-related films, and a tiny power station and bicycle outside.

“So who is responsible for the inventive work? An anonymous artist (or artists) going only by the name ‘Anonymouse.’ He, she or they have been periodically posting images on their Instagram account detailing the installation, from the construction stage onwards.”

More at Sweden’s The Local, here.

From Bored Panda: “Anonymouse was fed up with the lack of shops for rodents, so they decided to open a couple of them at once. The 70×30 cm (about 25×12 inch) stores are located in Malmö, Sweden, and they have wide menus that mice can choose their meals from. …

“Besides the well-crafted interiors, there are posters about upcoming mice concerts and other events.”

Find these photos and more by searching the hashtag #Anonymouse_MMX on twitter. The twitter account itself seems to have been removed.

Hat tip: @morinotsuma on twitter.

Read Full Post »

%d bloggers like this: