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Ian Burrell has a funny story at the Independent about the Times of London deciding to create the old-tyme newsroom ambiance by piping in the sound of typewriters clacking. Goodness knows if the young people can concentrate, but it must make the guys with the green shades feel they’re in the right place.

“Almost as if the digital revolution never happened,” writes Burrell, “the newsroom of The Times once again resounds to the clatter of the old-fashioned typewriter.

“Nearly three decades after Rupert Murdoch’s UK newspaper publisher revolutionised the industry by moving to Wapping and ending the ‘hot metal’ era, his flagship title has reintroduced the distinctive sound of old Fleet Street.

“To the surprise of Times journalists, a tall speaker on a stand has been erected in the newsroom to pump out typewriter sounds, to increase energy levels and help reporters to hit deadlines. The audio begins with the gentle patter of a single typewriter and slowly builds to a crescendo, with the keys of ranks of machines hammering down as the paper’s print edition is due to go to press.

“The development, which was described as a ‘trial’ [in August] by publisher News UK, has caused some bemusement among journalists, one of whom tried unsuccessfully to turn the sound off. …

“The Times’s initiative coincides with a revival of interest in the typewriter, a trend which the newspaper reflected on Page 3 today, with a report on how the actor Tom Hanks has developed the Hanx Writer app, which simulates the sound of an old-fashioned typewriter and has gone to the top of the iTunes app store in the US. Hanks, it noted, can tell the difference between the sounds of an Olivetti, a Remington and a Royal typewriter model. …

“Michael Williams, who began his newspaper career at The Times’s old offices in London’s Gray’s Inn Road in 1973, and is now a senior lecturer in journalism at the University of Central Lancashire, saw merit in the idea.

“ ‘People feel to some extent disengaged from the thrill of producing a newspaper, which is galvanising,’ he said, referring to the relative quiet of modern newsrooms.”

More here.

Photo found at Gizmodo 

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