So glad someone is worried about the disappearing advertising jingle, a subject near and dear to my heart.
Robert Everett-Green of Toronto’s Globe and Mail asks the question. “What happened to the jingle? How did such a successful tool, whose mnemonic punch has been confirmed by the latest brain research, end up in the trash?
“ ‘If you write a jingle now, it’s mostly meant to be ironic,’ says Chris Tait, a composer and partner at Pirate Toronto, which provides music and ‘sound design’ for advertising. ‘Nobody buys that naive, innocent style any more.’ ” Well, excu-use me.
I can still sing, “Brusha, brusha, brusha, get the new Ipana” and “Use Ajax the foaming cleanser” and “There’s a menace in your house” and “You better get Wildroot cream oil, Charlie” and many others. Some jingles have lasted longer than the products they advertise. Do marketers object to that?
Please tell me the ones you remember.
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