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Posts Tagged ‘jingle’

Bygone Jingles

Photo: CarGurus.
1953 Chevrolet. Back in the day, singer Dinah Shore was better known for singing the Chevrolet jingle than for her movies.

Given that you have to keep a distance from other people on your walk, it’s possible to sing quietly to yourself sometimes without feeling too ridiculous. The other day, for some reason, the old commercial for Rheingold Beer came into my head, and when I got home, my husband and I brainstormed about other well-remembered jingles.

Then I went on Youtube. I couldn’t find the commercial about the inkspot menace that will ruin “your rugs and furniture and clothes, and add a whole lot to your woes” (does anyone know it?), but I found several others.

What do you notice or think about when you play these ads? I notice there is no diversity among the characters. And I think how it’s a miracle anyone raised in this time became a feminist. All the messages for girls were about chasing some guy with nice hair. Check these out.

Rheingold Beer.

Chock Full o’ Nuts. The original jingle said, “Better coffee Rockefeller’s money can’t buy.” They had to change it.

Ipana Toothpaste.

Brylcreem.

Chevrolet.

Robert Hall.

Ajax.

Oscar Meyer Wiener.

Wildroot Cream Oil.

Send me your favorites?

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So glad someone is worried about the disappearing advertising jingle, a subject near and dear to my heart.

Robert Everett-Green of Toronto’s Globe and Mail asks the question. “What happened to the jingle? How did such a successful tool, whose mnemonic punch has been confirmed by the latest brain research, end up in the trash?

“ ‘If you write a jingle now, it’s mostly meant to be ironic,’ says Chris Tait, a composer and partner at Pirate Toronto, which provides music and ‘sound design’ for advertising. ‘Nobody buys that naive, innocent style any more.’ ” Well, excu-use me.

I can still sing, “Brusha, brusha, brusha, get the new Ipana” and “Use Ajax the foaming cleanser” and “There’s a menace in your house” and “You better get Wildroot cream oil, Charlie” and many others. Some jingles have lasted longer than the products they advertise. Do marketers object to that?

Please tell me the ones you remember.

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