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Posts Tagged ‘commercial’

Bygone Jingles

Photo: CarGurus.
1953 Chevrolet. Back in the day, singer Dinah Shore was better known for singing the Chevrolet jingle than for her movies.

Given that you have to keep a distance from other people on your walk, it’s possible to sing quietly to yourself sometimes without feeling too ridiculous. The other day, for some reason, the old commercial for Rheingold Beer came into my head, and when I got home, my husband and I brainstormed about other well-remembered jingles.

Then I went on Youtube. I couldn’t find the commercial about the inkspot menace that will ruin “your rugs and furniture and clothes, and add a whole lot to your woes” (does anyone know it?), but I found several others.

What do you notice or think about when you play these ads? I notice there is no diversity among the characters. And I think how it’s a miracle anyone raised in this time became a feminist. All the messages for girls were about chasing some guy with nice hair. Check these out.

Rheingold Beer.

Chock Full o’ Nuts. The original jingle said, “Better coffee Rockefeller’s money can’t buy.” They had to change it.

Ipana Toothpaste.

Brylcreem.

Chevrolet.

Robert Hall.

Ajax.

Oscar Meyer Wiener.

Wildroot Cream Oil.

Send me your favorites?

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Suzanne sent along a cute story by Steven Kurutz in the NY Times. It’s about a Valley Stream, NY, couple in their 90s who have become popular performing in a television commercial.

“ ‘I was retired for 30 years, until at the age of 90 I got swept up in this commercial bit,’ Morty Kaufman said.

“He was referring to the popular TV spots for Swiffer, the maker of household cleaning products, which he stars in with his wife, Lee. In a series of unscripted 30-second ads, the couple discuss their blissful 44-year union and their division of household labor. …

“In one spot, Mr. Kaufman addresses the camera, saying: ‘There’s only two of us. How much dirt can we manufacture?’ He and Mrs. Kaufman answer in unison — ‘Very little’ and ‘More than you think.’ …

“He remains mystified by their popularity. ‘I look at commercials very casually,’ he said. ‘It’s very hard to let it sink in that people are interested. My reaction was, “Why?” ‘

“For her part, Mrs. Kaufman found it strange to be recognized when she and her husband would go to Woodro Kosher deli and other local spots. ‘I didn’t understand why people would be looking at me, I really didn’t,’ she said. ‘I looked down. I thought my pants fell off.’ “

Their daughter, Myra Allen, had a friendship with a casting director, says Kurutz, and that “led to the couple’s unlikely late-life career as pitchmen. …

“Ms. Allen … said she has observed the way they readily compromise. ‘Each one at any given moment is willing to let the other one take the day,’ she said. ‘I don’t think anyone has a vested interest in standing their ground.’ ”

More here.

Photo: Robert Wright for the New York Times
The Kaufmans in their living room in Valley Stream, NY.

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