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Posts Tagged ‘two-minute song’

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Photo: Claire Harbage/NPR
Susan van Rooyen and Moe Kekana of communications firm King James Group were behind the 2-Minute Shower Song project the helped rescue Cape Town, South Africa, from a severe water crisis.

When it’s a matter of life and death, people can cooperate. That’s what we saw in Cape Town, South Africa, this year, when residents threatened with the very real possibility of running out of water were able to cut down enough on consumption to save the day.

And one way they cut down on consumption was by singing in the shower.

In this January report from National Public Radio (NPR), Ari Shapiro explains. “When the drought in Cape Town, South Africa, was worsening in late 2017, one of the country’s leading insurance companies, Sanlam, wanted to help get the word out that people needed to save water. Sanlam’s idea was to make a billboard telling people to cut down on water use.

“But that seemed boring to copywriter Susan van Rooyen and art director Moe Kekana. They’re with the King James Group, the communications firm that Sanlam pitched.

“So van Rooyen and Kekana started brainstorming. Cape Town’s government was asking people to save water by taking showers that lasted two minutes or less. Inspiration struck soon enough.

” ‘What do people do in the shower?’ says 30-year-old van Rooyen. ‘They sing.’

“She and Kekana, 28, came up with something of a musical challenge: the 2-Minute Shower Songs campaign. The team asked South Africa’s biggest pop stars to record new, shortened versions of their most famous songs.

” ‘I remember sending an email where somebody said, “How many do you want?” And I said, “I could live with four or five, but 10 would be the dream,” ‘ Kekana says. ‘And we got 10.’ …

“The idea of 2-Minute Shower Songs is fairly simple: You hit play as you jump in the shower, sing along and finish by the time the song ends. …

“In June — after the city cut down on water usage by more than half — Cape Town officials proclaimed that ‘Day Zero’ had been averted. The term refers to the day it was predicted the city would have had to turn off its taps and distribute rationed water. …

“During this water crisis, everyone had a role to play.

” ‘Sometimes you don’t know what you can do to help within a crisis,’ van Rooyen says, ‘and [the pop stars] were doing what they do best.’ ” More at NPR, here.

I take away the encouraging message that if you contribute whatever you’re good at to save your place, you can be successful.

Image: Gifer

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