So glad someone is worried about the disappearing advertising jingle, a subject near and dear to my heart.
Robert Everett-Green of Toronto’s Globe and Mail asks the question. “What happened to the jingle? How did such a successful tool, whose mnemonic punch has been confirmed by the latest brain research, end up in the trash?
“ ‘If you write a jingle now, it’s mostly meant to be ironic,’ says Chris Tait, a composer and partner at Pirate Toronto, which provides music and ‘sound design’ for advertising. ‘Nobody buys that naive, innocent style any more.’ ” Well, excu-use me.
I can still sing, “Brusha, brusha, brusha, get the new Ipana” and “Use Ajax the foaming cleanser” and “There’s a menace in your house” and “You better get Wildroot cream oil, Charlie” and many others. Some jingles have lasted longer than the products they advertise. Do marketers object to that?
Please tell me the ones you remember.
Suzanne's Mom's Blog 
My favorite is the Rice-a-Roni song. In fact I tell a whole story about it in one of my shows.
I need to see that show.
But … wait … the Snap-Crackle-Pop jingle (based on the same “Rhythm Changes” harmony that “I Got Rhythm” is based on) — that was a tour-de-force!
That’s the one my husband started singing after seeing the post!
Water country water country have some fun!
brown eggs are local eggs and local eggs are fresh!
I get the feeling you grew up in a different era than me. 🙂 A friend e-mails me another old one: “See the U-S-A in your Chevrolet; America is asking you to call.”
I loved “I’d like to buy the world a Coke”–I’d get all choked up singing it. And I liked, though I didn’t know all the lyrics of, the Budweiser beer ad that went with the Clydesdale horses. But the ones I sang most enthusiastically to my kids, as representative of my childhood, were the Oscar Meyer bologna song (“My baloney has a first name…”) and the Burger King song, “Hold the pickles, hold the lettuce, special orders don’t upset us, all we ask is that you let us serve it your way.”
Now you are reminding me: “Oh, I’d love be an Oscar Meyer wiener./That is what I’d truly like to be./For if I were an Oscar Meyer wiener,/Everyone would be in love with me!”