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Posts Tagged ‘daily table’

You may recall a post I wrote about the Daily Table, which takes produce that would’ve been wasted and uses it to provide good meals at low cost.

Jennifer Medina writes at the NY Times that Imperfect Produce, a San Francisco Bay Area start-up, has also “been selling what it calls ‘cosmetically challenged’ fruit and vegetables. …

“Imperfect Produce delivers boxes of ugly fruit and vegetables to people’s doorsteps in the Bay Area. A large box of mixed produce — 17 to 20 pounds of fruits and vegetables, with five to eight types of items, depending on what is in season — costs $18, for example; a small box of fruit (10 to 15 pounds) costs $12 a week. [Chief supply officer Ron] Clark primarily relies on buying produce directly from California farmers …

“Ben Simon, the chief executive, and Ben Chesler, the chief operating officer, began their work on food waste as college students, when they saw trays of food from the campus cafeterias thrown out each night. Mr. Chesler and Mr. Simon created Food Recovery Network, which now has more than 100 colleges donating uneaten food to soup kitchens. …

“The pair met Mr. Clark, who had spent more than a decade working to bring produce that would have otherwise gone to waste to food banks across California. Using his relationship with suppliers, the three have created a business that has attracted attention from many of the tech luminaries in the region, including the design firm Ideo, which receives its own drop-off each week.” More here.

Photo: Jim Wilson/The New York Times  
Imperfect Produce, a San Francisco Bay Area start-up, specializes in produce that is misshapen or cosmetically deficient but otherwise perfectly edible. 

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I love the idea of making use of perfectly good food that otherwise would be thrown out. Despite initial skepticism from the neighborhood where the Daily Table grocery was to open, customers are really grateful for the access and the low prices.

Taryn Luna the Boston Globe quotes the founder: ” ‘Our job at Daily Table is to provide healthy meals that are no more expensive than what people are already buying,’ said Doug Rauch, the founder of Daily Table and former president of Trader Joe’s. ‘We’re trying to reach a segment of the population that is hard to reach. It’s the working poor who are out buying food, but who can’t afford the food they should be eating.’ …

“Rauch has built relationships with suppliers to divert garbage-bound products to his shelves. He’s careful to point out that it doesn’t mean the food is ‘bad,’ expired, or unsafe to eat.

“A vendor at Haymarket, for example, donated a couple hundred pounds of summer squash he intended to throw away after the food didn’t sell. Daily Table expects to sell it for 59 cents a pound. Rauch said he has also purchased vegetables that grocery stores reject because of blemishes or other cosmetic problems that don’t affect the quality of the product.”

The Globe’s Yvonne Abraham visited after the opening: “They can’t keep the cucumber-pear-mint smoothies and salisbury steak on the shelves at Daily Table. The food emporium in Dorchester’s Four Corners has been slammed in its first week, with 300 customers a day, and three times more locals than expected signing up for free memberships.

“Everybody who works at the store — the managers wheeling out food, the white-coated kitchen staff making carrot soup behind the big picture window, the cashiers in bright T-shirts — looks exhausted, and happy.”

From the Daily Table website: “Daily Table is a not-for-profit retail store that offers our community a variety of tasty, convenient and affordable foods that will help you feel and be your best; food that will keep you moving forward, not hold you back.  We provide both ‘grab-n-go’ ready to eat meals, and a selection of produce, bread, dairy and grocery items all at prices that will put a smile on your face, and designed to fit within every budget.  Many of our items are prepared fresh daily in our own kitchen onsite. …

“There are plans to open additional stores in both the greater Boston area and additional cities across the country.

“Working together we can help reduce both the effects of poor eating habits caused by challenging economics, and the impact that wasted food and its precious resources has on our environment.”

More here.

Photo: Daily Table
Opening day in Dorchester, June 4, 2015.

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