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Posts Tagged ‘Imperfect Produce’

You may recall a post I wrote about the Daily Table, which takes produce that would’ve been wasted and uses it to provide good meals at low cost.

Jennifer Medina writes at the NY Times that Imperfect Produce, a San Francisco Bay Area start-up, has also “been selling what it calls ‘cosmetically challenged’ fruit and vegetables. …

“Imperfect Produce delivers boxes of ugly fruit and vegetables to people’s doorsteps in the Bay Area. A large box of mixed produce — 17 to 20 pounds of fruits and vegetables, with five to eight types of items, depending on what is in season — costs $18, for example; a small box of fruit (10 to 15 pounds) costs $12 a week. [Chief supply officer Ron] Clark primarily relies on buying produce directly from California farmers …

“Ben Simon, the chief executive, and Ben Chesler, the chief operating officer, began their work on food waste as college students, when they saw trays of food from the campus cafeterias thrown out each night. Mr. Chesler and Mr. Simon created Food Recovery Network, which now has more than 100 colleges donating uneaten food to soup kitchens. …

“The pair met Mr. Clark, who had spent more than a decade working to bring produce that would have otherwise gone to waste to food banks across California. Using his relationship with suppliers, the three have created a business that has attracted attention from many of the tech luminaries in the region, including the design firm Ideo, which receives its own drop-off each week.” More here.

Photo: Jim Wilson/The New York Times  
Imperfect Produce, a San Francisco Bay Area start-up, specializes in produce that is misshapen or cosmetically deficient but otherwise perfectly edible. 

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