Feeds:
Posts
Comments

Posts Tagged ‘dolly parton’

Photo: DollyParton.com.

For years, country music legend Dolly Parton has been giving back to the community with an initiative to boost child literacy. It started small in Tennessee and spread across the world.

What’s interesting, writes Melville House editor Ryan Harrington at mhpbooks.com, is that the small Knoxville mailing service that her foundation tapped to help in the literacy effort has kept up with the demand.

“Way way back in 2012,” writes Harrington, “we wrote about the international impact of Dolly Parton’s child literacy initiative, Imagination Library. We offered this bit of background on the project:

Launched by singer/actress Dolly Parton, the Imagination Library is a literacy program run by Parton’s Dollywood Foundation that sends enrolled children a free book every month from the month of their birth until they enter kindergarten. Growing up in rural Sevier County, Tennessee, Parton had friends and relatives who were illiterate, which was part of what led her to start a literacy program in her home county. The Imagination Library has been reproduced in 566 counties in the US, across 36 states, as well as in Canada. …

“The story of Dolly’s project is one of non-stop growth — and the once-tiny Knoxville company contracted to manage the original mailings has kept up with an amazingly increased volume.

“Direct Mail Services began its relationship with the Dollywood Foundation twenty years ago, mailing 1,000 books per month to children around Sevierville. A few years later, the foundation announced that the program would be open to any communities across that US that wanted to participate, and Direct Mail Services’ business exploded. …

“The company is preparing for more growth, as the foundation remains committed to expanding its reach. [Cortney Roark reporting for the Knoxville News Sentinel says], ‘Five percent of the U.S. population younger than 5 years old receives a book through the program. The goal is to reach 10 percent by 2024.’ ”

I could easily imagine a small company crumbling under such sudden high demand, so congratulations to Direct Mail Services for rising to the challenge.

More at Melville House, here.

Read Full Post »

%d bloggers like this: