Here is an artist who addresses the sense of smell — and not only with lily-of-the-valley fragrance or the sea or brewing coffee.
Douglas Quenqua writes in the Science section of the NY Times that Belgian artist Peter De Cupere uses pretty much everything that has an odor.
“Peter De Cupere’s ‘Tree Virus’ sculpture wasn’t much to look at: a dead, black tree rooted in a craggy white ball suspended over a dirt pit, all of it covered by a plastic igloo. Built on a college campus in the Netherlands in 2008, the whole thing might have been leftover scenery from a Tim Burton film if it weren’t for the outrageous smell.
‘Inside the igloo, a heady mix of peppermint and black pepper saturated the air. It flooded the nose and stung the eyes. Most visitors cried; many ran away. Others seemed to enjoy it, laughing through the tears. Such is the strange power of olfactory art.
“ ‘When you walk into an installation with scent, you cannot hide. Your body starts to react,’ said Mr. De Cupere. … He is just one of several contemporary artists using odor to create art that delivers an intensely personal, emotional and sometimes physical experience. …
“Smell has an unfair advantage over the other senses when it comes to eliciting a response, researchers say. ‘There is a unique and directly intimate connection between where smell is processed in the brain and where memory is stored,” said Rachel Herz, a psychologist at Brown University and the author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell. …
“Just as Proust’s madeleines opened a floodgate to childhood memories, scents can recall different feelings depending on how a person first encountered them.”
Photo: Peter De Cupere
Peter De Cupere’s “Tree Virus” sculpture, which causes many visitors to cry.