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Posts Tagged ‘Gudetama’

Gudetama, a gloomy egg yolk in a Japanese cartoon series, is one manifestation of an offbeat sense of humor that some observers see as uniquely Japanese.

Patrick Winn wrote the Global Post story.

“Is it possible to market malaise? In Japan at least, the answer is yes. Meet Gudetama, the anthropomorphic embodiment of severe depression.

“Gudetama is a cartoon egg yolk that feels existence is almost unbearable. It shivers with sadness. It clings to a strip of bacon as a security blanket. Rather than engage in society, it jams its face into an eggshell and mutters the words, ‘Cold world. What can we do about it?’

“Gudetama may hate the world beyond its shell. But the world — within Japan’s borders, at least — sure loves Gudetama.

“The misanthropic egg was introduced last year by Sanrio, a Tokyo-based corporation devoted to creating cutesy characters and licensing out their images. Its flagship character, Hello Kitty, is valued at $7 billion and appears on lunch boxes and pajama sets across the globe.

“Gudetama is following Hello Kitty’s lead. Its distressed little face now appears on fuzzy slippers, iPhone covers, plush dolls and even a themed credit card by Visa. …

“Matt Alt, a Japanese-speaking American and specialist in Japan’s pop culture, [decodes] Japan for Western audiences. [He opines that] in Japan, there’s a long history of personifying and anthropomorphizing inanimate objects.

“Gudetama is the most recent of a long, long lineage of mascot characters. Many Japanese mascots will express emotions that Western mascots would not. In the West, mascots are used almost exclusively to cheer people up. In Japan, they’re often used to get a point across or act as mediators in situations where you wouldn’t want to express yourself directly.” More here.

Some US advocates for people with mental illness object strongly to  humor on the subject (even criticizing phrases like “wild and crazy guy”). Others recognize that there are those who use humor to help themselves get well. Wonder what they would think of this egg yolk.

Photo: Sanrio

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