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Posts Tagged ‘Maria Isabel Andrade’

Sweet potato evangelism has won the World Food Prize. I learned about this at National Public Radio, which has a regular feature on eating and health called the Salt.

Dan Charles reports, “One summer day in 2012, on a long drive through northern Mozambique, I saw groups of men standing beside the road selling buckets filled with sweet potatoes. My translator and I pulled over to take a closer look. Many of the sweet potatoes, as I’d hoped, were orange inside. In fact, the men had cut off the tips of each root to show off that orange color. It was a selling point. …

“In Africa, that’s unusual and new. Traditionally, sweet potatoes grown in Africa have had white flesh. …

“Those orange-fleshed sweet potatoes along the road that day represented the triumph of a public health campaign to promote these varieties — which, unlike their white-fleshed counterparts, are rich in Vitamin A. [In June], that campaign got some high-level recognition at a ceremony at the U.S. State Department. Four of the main people behind it will receive the 2016 World Food Prize. This prize is billed as the foremost international recognition of efforts to promote a sustainable and nutritious food supply.

“This year’s laureates are Maria Andrade, Robert Mwanga, Jan Low and Howarth (Howdy) Bouis. Three of them — Andrade, Mwanga and Low — worked at the International Potato Center, which is based in Peru, but has satellite operations in Africa. Bouis worked at the International Food Policy Research Institute in Washington, D.C. …

“In recent years, researchers have documented health improvements among villagers in Mozambique and Uganda, simply because they chose to eat sweet potatoes with orange flesh.” More at NPR.

Don’t you love the orange truck? I call that multichannel messaging.

Photo: Dan Charles/NPR
Maria Isabel Andrade is one of four researchers honored with the World Food Prize for promoting sweet potatoes that are orange inside to combat malnutrition.

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