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Posts Tagged ‘new uses’

01_yvesmarchandromain20meffre_repurposedtheaters_photovertical

Photo: Yves Marchand and Romain Meffre
Two French photographers spent years capturing the new uses of old movie theaters, like this one. Now a gym, the building was once famed as the Alhambra Theater of San Francisco.

Sometimes spectacular old buildings simply cannot be returned to their original purpose. Times change. But as I learned from pictures by two French photographers, many people value the old movie theaters and are giving them new life.

Michael Hardy writes at Wired, “Between the 1920s and the 1950s, Hollywood studios built thousands of ornate movie palaces in cities across the United States. Warner Bros., Paramount, RKO, MGM, and others competed to build the biggest and gaudiest cinematic cathedrals to showcase their big-budget blockbusters. In this vertically integrated era of filmmaking, when the major studios tightly controlled the production, distribution, and exhibition of movies, these palaces served as the showrooms in which they displayed their wares. Seating thousands of spectators, the theaters were decorated in a fanciful array of styles, including art deco, art nouveau, and ancient Egyptian.

“In 1948 the US Supreme Court found that such vertical integration violated the Sherman Antitrust Act and ordered the biggest movie studios to divest themselves of their theater chains. The decision spelled the end for the era of the movie palace, as the studios were forced to sell or close their theater holdings. Television and suburbanization — the grand old theaters were mostly located in downtown areas — provided the coup de grâce.

“One of the grandest of the old palaces was Detroit’s United Artists Theatre, a 2,000-seat, Spanish Gothic–style venue that showed movies from 1928 until the 1970s. French photographers Yves Marchand and Romain Meffre stumbled across the abandoned theater in 2005 while working on a series about the effects of deindustrialization on the city.

“Stunned by the building’s fading grandeur, Marchand and Meffre began traveling the country, seeking out other abandoned theaters to photograph.

‘The amount of fantasy and detail are amazing in some of the theaters,’ Meffre says. ‘I don’t think we have anything comparable in Europe except for our cathedrals.’ …

“After discovering some tastefully repurposed palaces, such as Brooklyn’s cavernous Paramount Theater—now used as a gymnasium by Long Island University—they expanded the scope of their project. Not all renovations were so sensitive. Marchand and Meffre shot palaces that have been transformed into grocery stores, office buildings, even school bus depots. …

“Because the palaces are so expensive to tear down, many have survived more or less intact, a process the photographer calls ‘preservation by neglect.’ ”

Funny. Here’s to life-saving neglect!

More at Wired, here.

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