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Posts Tagged ‘Ocean Sole’

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Photo: Ocean Sole
Says Ocean Sole: “We turn flip-flops into art and functional products and in turn raise visual awareness of the problem. … We are not only creating employment for a country that has 40% unemployment, but also sending a message about how we can help our planet.”

Around the world, flip flops have provided cheap footware for billions of people. Everyone loves them. Unfortunately, they’re part of the planet’s growing plastics and synthetics problem, a tsunami of trash that damages the environment and threatens marine life.

Some years ago, the company Ocean Sole was created to do something about that and at the same time provide employment in a high-unemployment region of Africa.

As Olivia Yasukawa and Thomas Page reported at CNN in 2017, “The shores of Watamu on the Kenyan coast should be pristine. They’re not. Downstream from an ecological disaster brewing a continent away, these placid waters are bearing the brunt of a foot-born problem: your flip flops. …

” ‘Over three billion people can only afford that type of shoe,’ says Erin Smith of Ocean Sole, a conservation group and recycling collective. ‘They hang on to them, they fix them, they duct tape them, mend them and then usually discard them.’ The average lifespan of a flip flop is two years, she adds.

“They’re ubiquitous, and the modern day synthetic rubber flip flop is not going away. In fact, tons of them are washing up on the East African coast. Reports suggest that at least eight million tons of plastic enters our oceans every year.

By 2050, there could be more plastic than fish in the seas by weight. …

” ‘We are actually receivers of pretty much the rest of the emerging world’s marine pollution,’ [Smith] argues. And a significant quantity of the pollution which appears on East Africa’s beaches come from discarded flip flops — approximately 90 tons a year. … They’re not only an eyesore, but a direct health hazard, and with no hope of biodegrading.

” ‘Our founder Julie Church back in the 90s discovered an entire beach … was just covered in flip flops,’ Smith says. ‘What she saw were not just dead fish that had been trying to eat in their natural habitat, but turtles unable to come up on to land and actually hatch. [The pollution] started to kill the plant life, it started to kill the crabs on the sand … we have deserted beaches that used to have communities there, that used to be able to fish, and the whole ecosystem has been ruined by this massive increase in marine pollution.’

“Matilda Mathias, a debris collector from the ‘Blue Team’ in Watamu, cites the benefits to the tourist industry when the beaches are clean, and says ‘we also benefit from the money.’

“Most of the detritus is recycled, some is reused, but in the case of flip flops, they’re upcycled. Ocean Sole has trained a team of 40-or-so artisans in a workshop in Nairobi to craft sculptures from these pre-owned, unloved objects into a source of income. Importing flip flops from recycling crews along the East Coast and from as far away as Zanzibar, Smith estimates the Ocean Sole team can repurpose approximately 800,000 flip flops a year. …

“There’s little chance artisans will run out of raw material any time soon as long as our flip flop habit remains.

” ‘I think it’s time for us to start looking for an alternative shoe, or an alternative material, to fit that kind of fashion need,’ argues Smith.”

More at Ocean Sole, here, and at CNN, here.

Warthog made of recycled flip flops by Ocean Sole. Many zoo gift shops carry these products.

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