Photo: Jerry Holt, Star Tribune
Bill Gossman is mayor of New London, Minnesota, and a potter who knows firsthand how arts can build community. Legacy funding from a law updated in 2009 has helped spur the town’s revival.
The arts are often good for business, and the experience of towns in rural Minnesota provides a good example.
Jenna Ross reports at the Star Tribune, “One by one, they took the stage and told their stories. A man in his 80s, leaning on a cane. A teenage girl. A retired farmer.
“ ‘Times were good for farmers in west-central Minnesota in the 1940s,’ Ed Huseby began his tale about a tractor that went rogue.
“In the audience, residents laughed, cheered and, after one man described how lung cancer cut short his wife’s life, cried. They were gathered for a Sunday afternoon ‘story show,’ organized by the owner of the Flyleaf Book Shop. The one-page program didn’t mention funding from the Legacy Amendment. But like all shows onstage at the Little Theatre — and most arts events in this small but growing city two hours west of Minneapolis — that money played a key role.
“Legacy funding cuts the cost of renting the theater to $100. It pays the part-time salary of the manager who greeted audience members and pulled closed the curtains. Soon, it’ll fund a new projector and screen. …
“New London, like small cities across Minnesota, has felt the influx of dollars from the Legacy Amendment, passed a decade ago. …
“ ‘In the Twin Cities, there’s a pretty established arts infrastructure,’ said Sue Gens, executive director of the Minnesota State Arts Board. Now Legacy grants are helping build that in communities across the state, she said. …
“In New London, pop. 1,355, such grants have funded a summer music festival. A 10-foot-tall sculpture that stands near the Middle Fork Crow River. And a wood-fired kiln in Bill Gossman’s backyard.
“Gossman is a potter, one who whistles while he digs his thumbs into a piece of porcelain clay. He’s also the mayor. …
“In 2010, Gossman won a $7,000 Legacy grant to add a large new chamber onto his kiln, which is fueled by firewood, giving his pots, vases and vessels an earthy glow. Last month, as they do each year, potters from across the state trekked to Gossman’s place. They drank coffee, chopped wood and packed the massive chamber with hundreds of their pieces. …
“When Gossman took office in 2008, [the] recession had weakened a local economy in flux with the consolidation of family farms. The grocery store had closed, and the hardware store was about to. For-sale signs hung in Main Street windows.
“Today, not a single empty storefront remains. Galleries and gift stores line the compact downtown. …
“A Star Tribune analysis of Legacy dollars shows that from fiscal 2010 to 2017, the biggest recipients of funds via the state and regional arts boards was the Guthrie Theater. …
“Outstate Minnesota has received its fair share of Legacy dollars [largely] because of the 11 regional arts councils, established in the 1970s, that broadened the reach of public arts funding. …
“Speaking at rural conferences across the country, [John Davis, executive director of Lanesboro Arts,] always mentions Minnesota’s Legacy Amendment, which other places regard as a model. …
“But the amendment isn’t perfect, Davis said. He believes that some arts funds should be set aside for rural capital projects, as many small cities struggle with infrastructure challenges in the wake of waning tax revenue and cuts to Local Government Aid.
“ ‘Right now an organization could get money to host a ballet, but if their roof is caving in … they can’t access it,’ Davis said. ‘I think that was something that just out of the gate was a structural flaw.’ ”
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