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van-gogh-exhibit

Photo: Immersive van Gogh exhibit
The co-producer of the van Gogh drive-through exhibition in Toronto says, “It will be almost as if the car is floating through the paintings.”

Where there’s a will, there’s a way. This story reminds me of friends who refuse to take no for an answer. Somehow they figure out how to make a thing happen no matter the obstacles.

Zulekha Nathoo reports for CBC News, “An upcoming digital art exhibit featuring the work of Vincent van Gogh is planning to open next month in Toronto, but you’ll need a car to get in.

“The large-scale exhibition, which was initially supposed to begin May 1 but couldn’t open as a result of the pandemic, will temporarily operate as a drive-in starting June 18 to adhere to current COVID-19 physical distancing and health guidelines.

“The exhibit’s producers said after a year of working on the original plan and purchasing the rights to more than 400 pieces from different museums, they didn’t want to give up on the project. ….

“Said co-producer Svetlana Dvoretsky, ‘People have to see the light at the end of the tunnel and also the light during this situation.’

“Art lovers will drive into the 4,000 square foot downtown industrial space and will stay inside their vehicles. … The drive-in, the first of its kind in a post-pandemic era, will allow 14 vehicles per time slot. Visitors will park, turn off their engines and watch a 35-minute show while remaining inside their cars.

” ‘The lights go down and the projection begins,’ said co-producer Corey Ross. ‘It will be almost as if the car is floating through the paintings.’

“The exhibit includes some of the Dutch painter’s most well-known masterpieces, including ‘Starry Night,’ ‘Sunflowers’ and many self-portraits. It also attempts to chronicle the famed artist’s tragic demise through the works.

” ‘It’s not that you just walk in and see the display of his paintings. That, you can see in a museum,’ said Dvoretsky.

‘What our artists have done with this exhibit is they take you inside the painting … They’re trying to show us their version of how the story is born in the mind of the genius.’

“The Gogh by Car exhibit is an interim alternative to the walk-through van Gogh exhibit at the same location, which has been postponed until at least July due to COVID-19 restrictions. But the producers say the ‘test drive’ could continue beyond its currently scheduled 11-day preview if public gatherings are still limited over the summer. …

“The installation has been designed by the creators of the successful Paris-based digital art project Atelier des Lumières, which received more than two million visitors before the global shutdown.”

More at the CBC, here. The exhibit is not free, but the cost covers both the drive-through for two and a future walk-through.

To learn more about van Gogh, check out this wonderful, quasi-animated film called Loving Vincent. Here’s the trailer.

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Suzanne began her retail career working summers just a few hours a week at a tiny toy store called Mouse House where her brother, John, had worked before. Between Mouse House and leaving college, there were at least two clothing stores and many restaurants. When she  graduated from college, she worked for a popular clothing manufacturer in New York, in the merchandising group. One of her tasks was to make up names for lingerie colors. A particular color she remembers was a shade of pink that she called “flirt.”

The NY Times just published an amusing article on the accelerating trend of naming colors to evoke an idea or a mood. There is an art to it.

“At Valspar, located in a Chicago high-rise near O’Hare airport, colorists can meet in ‘vignette’ rooms that encourage storytelling. One resembles an outside deck, replete with a porch chair and mural of Wrigley Field. Ms. Kim assigns the colorists homework, like browsing certain magazines and blogs. One, called colourlovers.com, allows users to create and share their own palettes; among more than one million offerings are I Feel Sorry for You and When Time Ran Out. They also watch movies and visit stores. And a few times a year, they head downtown for a big brainstorming session at a loft building called Catalyst Ranch and its brightly colored meeting spaces, which are intended to help employees think creatively. …

“Taryn Look, 25, an actress, who was checking out Home Depot’s Behr collection the other day, rolled her eyes at some of the names. ‘I wonder how much these people get paid,’ she mused, glancing at Genteel Lavender, a color
she said she would rebrand My Gay Best Friend. But she did pause at a color named Lightweight Beige, and soon she was telling a story about when her parents met. Her father told her mother that he liked her in beige, and so she swapped her once-colorful wardrobe for one that was all beige. Ms. Look said she would rename the color My Mother, After She Met My Dad.” Read more.

This reminds me of the poet Marianne Moore being asked to brainstorm names of cars. She came up with Turtle Top, but the idea was not adopted.

Use the comments feature to suggest a name for  a color? I’ll start. How about a sparkly blue called “Tanya Running through the Sprinkler”? Or a dark purple called “Black Fly Season.” Or a gold-orange called “At Last the Missing Manuscript.”

Not sure this will ever be my forte.

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