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Posts Tagged ‘trade show’

Imagine how chuffed I was to see this article about Suzanne by Charmaine Gahan!

A close friend since kindergarten, Charmaine has been a huge support to Suzanne and the birthstone-jewelry company that hosts this blog, Luna & Stella.

In a delightful report, Charmaine describes how her whole family joined Suzanne’s family in New York City over school vacation to lend a hand at the Playtime trade show, a big deal for promoting new products to retail shops around the world.

Among the highlights of Suzanne’s growing collections are sweet Mama + Me bracelets, just in time for Mothers Day (May 8), and some stunning vintage lockets.

Notes the website, “All of the lockets in the Luna & Stella Vintage Collection were made in Providence, East Providence or Attleboro between 1880 and 1940.”

Why vintage mixed with contemporary? That’s kind of an interesting story, too, being the result of a hunt for beautiful hinges to use in new lockets. After the long search, Suzanne concluded that they just don’t make smooth and subtle hinges like they used to.

But sometimes an apparent dead end can lead to even better ideas, and Luna & Stella’s cool mixing of old and new seems to be an idea that is catching on.

At the Concord Journal (here), you can read more about the two friends and their families working the trade show in New York during the coldest week of the year.

Photo: Charmaine’s girls join Suzanne to look over the Mama + Me collection from Luna & Stella.

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Trade shows have been helpful to Suzanne’s birthstone-jewelry company, Luna & Stella, as it branches out from being strictly online to selling to retail outlets like Talulah Cooper Boutique in Providence.

A couple weeks ago, Suzanne took Luna & Stella to the trade show NewYorkNow (“the market for home, lifestyle + gift”). Today, she is making an impression at PlaytimeNewYork — while making friends with other relationship-oriented businesses, like Little Paisley People.

I love how the founder of Little Paisley People describes the origins of her business: “I spent the most memorable summers of my childhood in Amalsaad, a quaint village, in Gujarat, India. … I grew up watching my mom work with the local artisans to hand-make toys that would support the local community. Those are the toys you also see in the Little Paisley People line. And that’s the logo you see – the passing on of the thread over the generations. …

“We create handcrafted lifestyle products for children, never forgetting that kids need to be kids. The handmade nature of these products evoke an understated elegance but are always playful. Social responsibility, the people who make these products, and how they make them are very important to us.”

Here, she and her daughter model Luna & Stella’s mother-daughter heart rings. How nice that new businesses are emphasizing the importance of family and friend relationships!

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And speaking of slate, Suzanne’s company, Luna & Stella, displayed birthstone jewelry on slate brought from Wales by Erik’s family and got a lot of compliments at New York’s Playtime trade show. In fact, one store asked if they could buy some for display!

Suzanne was not up for selling the slates, however. After all, she asked Erik’s sister and brother-in-law to cart them home to Denmark after a joint visit to Wales and then bring them to the US on their vacation. I’m not sure they would do that twice. As a bemused Klaus recounted after his son’s luggage failed to materialize, “We got to the US with no clothes for Axel, but the bag of rocks made it through just fine.”

Suzanne and Luna & Stella will be at the giant NY Now trade show in the next few days (Javits Center, August 16-20). Stop in at her booth if you are there. And you may very well be there as it seems like half the world goes.

From the NY Now website: “2,800 exhibitors and thousands of lines across 400 categories; 35,000 buyers representing 20,000 companies; they travel from all 50 states and 85 foreign countries; 98% place orders based on what they see at the Show; 78% write orders on the Show floor; 38% are new buyers.” More here.

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Gregg, an inventor who works with John, tweeted today about a mega toy fair in New York City. (He didn’t say if he and John have any skin in the game, although I know that at least one toy is among their recent techy projects.)

Dante D’Orazio describes the trade show at The Verge (a website that covers “the intersection of technology, science, art, and culture”).

“Toy Fair isn’t what you would expect. The New York-based toy trade show is the largest in the Western hemisphere — it had nearly 30,000 attendees last year — but there are no children. Hundreds of thousands of square feet are dedicated to the things children love, like action figures, dolls, model cars, board games, arts and crafts, sports equipment, and video games, but there’s a strict rule: no admittance to anyone under 18 years of age. …

“The tech world has affected these toy companies greatly. We saw the beginnings of it last year, but at Toy Fair 2013 the largest companies are all integrating iPads and iPhones in some way into their product lines. Entire toys built around iPads were very popular; we saw everything from an iPad-enabled farm set for pre-schoolers to a magic Barbie mirror that takes advantage of Apple’s tablet. It’s no longer just ‘batteries not included’ — you’ll need to buy an iPad if you want to play with some of these toys.”

More.

Photographs: The Verge, which offers a lush array of toy fair pictures, here. Of course, not all toys need to be high tech to attract kids.

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