Photo: All Nippon Airways
In addition to the male Kabuki performers, there’s an onnagata (man in female role) in the in-flight safety video of a Japanese airline.
After seeing one too many airline safety videos about how to buckle a seat belt, passengers tend to tune out. That is, unless the video is really entertaining. Consider this safety video using Kabuki dancers. I know that would make me pay attention.
Andrew Bender wrote about it at Forbes. “Let’s call it like it is: those airline safety presentations have always felt a little like a kabuki dance, no? Now Japan’s largest airline, All Nippon Airways, has taken that literally, with actual kabuki performers in its newest in-flight safety video. I, for one, can’t stop watching it. …
“Supervised by a kabuki performer, the four-minute-plus production opens with an ANA flight attendant wearing a red-and-white striped kabuki mask, before the striped curtain behind her (in the traditional kabuki colors of black, deep-green and the orange-red the Japanese call persimmon) slides to reveal an airplane cabin set.
“Kabuki actors stow their elegantly lacquered bamboo boxes in the overhead bins and under the seats (not in the aisles, thank you), fasten seat belts over their elaborate kimono and dutifully turn off electronic devices displaying scenes from classic ukiyo-e woodblock prints on their screens. The same style is used to show how high heels, in this case chunky wooden geta sandals, can tear the evacuation slide.
“In another section, an actor wearing an oversized wig and robe and fearsome makeup tries on the oxygen mask, and a child in the classic pure white face makeup demonstrates the ‘brace for impact’ position. And it’s quite a sight to see an onnagata (male performer in a female role, a longstanding kabuki tradition) perform the life vest demonstration.
“Kabuki theater traces its roots to 1603, the early Edo Period, and is on the UNESCO list of the world’s Intangible Cultural Heritage. Among its unique features are stunning costumes, stylized dialogue and poses (immortalized in ukiyoe woodblock prints, kind of like iconic modern-day movie posters; see 1:38 in the video), a revolving stage and musicians who sit onstage and animate the action with music and narration. Many of the leading performers have family lineage in kabuki going back more than a dozen generations.
“At various times the safety video shows another feature of kabuki, on-stage assistants covered head to toe like ninjas. Called kurogo, they’re typically dressed in black implying that they’re not visible onstage, but in this video they’re instead in ANA’s signature blue and white. …
“ANA’s safety video debuted late last year and went worldwide on flights this January. As a bonus, a behind-the-scenes video of the production plays during deplaning.”
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